Lava Linens Becomes Climate Neutral Certified
May 18, 2021
Boulder, CO (May 2021) – Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today it has been certified as a Climate Neutral Certified company, taking immediate and rigorous climate action by measuring and offsetting all of its 2020 carbon emissions and reducing all future emissions.
Founded in 2018 in Boulder, Lava Linens is the only company in the United States that exclusively manufactures and sells high-quality linen towels, ideal for eco-responsible adventurers who demand durable, high-performance gear. Lava Linens towels consist of flax fibers woven at the perfect weight, ensuring that each towel is composed of the strongest fibers nature provides, without shedding harmful microplastics often left behind by other towels on the market.
“We’re proud to be among the first outdoor brands to have achieved carbon neutrality two years in a row. When forming our company in 2018, we set very high and strict expectations to assure our carbon footprint is kept as small as possible,” said Lava Linens CEO and co-founder Mary Swanson. “For the limited, yet unavoidable emissions we produce, we are extremely grateful to be able to work with Climate Neutral to identify well-vetted offset solutions.”
While Lava Linens towels are most notably well-suited for surfers and other water sports enthusiasts, overlanders, van-lifers and open-air competitors, they’re also designed to effortlessly cross the bounds between adventuring on the trails and luxury home living.The company currently offers three different towel models: The Mini (20” x 25”), The Classic (27” x 45”) and The Luxe (30” x 52”).
Climate Neutral Certified is the leading consumer label designating carbon neutrality. It is carried by brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated in the production, operations, and shipping of their goods and services. Brands with the label measure and offset all of the emissions it takes to run their business, produce products or services, and deliver them to customers. All certified brands are also working to reduce their carbon footprint.
“Lava Linens and our other Climate Neutral Certified brands are leading the global shift to a net-zero economy by doing what all companies should be doing immediately: measuring, offsetting, and reducing their carbon emissions,” says Climate Neutral CEO, Austin Whitman. “Our label helps consumers identify these brands. It’s a recognizable and trusted symbol that turns everyday purchases into meaningfully positive climate action.”
About Lava Linens
At Lava Linens, we set the highest standards when it comes to quality and performance while responsibly sourcing only premium, natural fiber materials that perform amazingly and that adhere to strict traceability, environmental and social responsibility standards from seed to fiber to fabric to towel. Our innovative mother-daughter team handcrafts the most durable and most sustainable adventure towels in the outdoor industry perfect for eco-responsible adventurers, van-lifers, yogis and minimalists. Unlike traditional microfiber towels, Lava towels are made with climate-friendly, natural fibers from the flax plant making them the only adventure towels that don’t pollute our planet’s water and soil with microplastics when used and washed.