At 220 grams, the Motiv™Air features LEM’s proprietary exoCarbon™ shell technology and low-density EPS foam to improve low-energy and oblique impact management.
MORGAN HILL, Calif. (August 26, 2019) – LEM Helmets, manufacturer of innovative, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, introduces its new lightweight Motiv™Air cycling helmet. Precision-built for road, XC, and gravel cycling, the 220 gram (size M) helmet features LEM’s proprietary exoCarbon™ technology and low-density EPS foam to deliver improved low-energy and oblique impact management and an unmatched strength-to-weight ratio. See the Motiv™Air helmet in action, here.
“The technology and construction of the Motiv™Air is precise and sophisticated to offer enhanced head protection in a lightweight, compact design,” said Keith Cozzens, Global Brand Marketing Director at LEM. “By integrating a thin, rigid, full-carbon exterior shell, we’re able to improve the overall benefits of the high-performance helmet for cyclists, and, in turn, help create a riding experience that’s memorable.”
The Motiv™Air’s innovative construction moves the interior structure to the exterior of the helmet. Using its strong, thin, and light exoCarbon™ technology, LEM’s created a full-carbon exterior shell with advanced high and low-energy impact management due to its dynamic design of a hard outer shell and internal low-density EPS foam. This bolsters the strength-to-weight ratio and allows LEM to maximize vents for cooling – without compromising integrity.
Additionally, the Motiv™Air features: a micro-adjust fit system, aero design, comfort padding, rear reflective decal, 23 vents, and light durable straps. The helmet will be available in Fall 2019, and will come in six colorways with MSRP $225. For more details on the helmet check out the product page.
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About LEM Helmets
Built on a legacy of innovation, LEM gives riders the peace of mind that comes from knowing their helmet has more than 30 years of safety technology woven into its design. Its approach to product-talk highlights the joy of riding, while tech clearly and confidently compliments the conversation. After all, the purpose of tech is so riders can focus on getting after it. LEM is a lifestyle fueled by the simple belief that life is more fun on a bike. They are on a mission to help riders – novice and seasoned – get the most out of life on two wheels. With clean silhouettes and colorways in the road, mountain bike, commuter, and kids categories, LEM focuses on safety, style, comfort, and performance. LEM inspires you to find your everyday ‘Hell-Yes’ moments. For more: lemhelmets.com.
MEDIA CONTACT: Marisa Dobrot, email@example.com, Verde Brand Communications, 505-917-5866