Lensbaby Taps Public Relations Firm Groundswell PR for Influencer and Media Relations

March 7, 2016

Portland, OR – Lensbaby, makers of award-winning creative effects lenses, optics and accessories has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, photography, technology and lifestyle arenas.

“We’re looking forward to working with Groundswell PR to grow awareness of Lensbaby and our unique visual tools among those passionate about their photography.” said Craig Strong, Lensbaby Co-founder & Chief Creative Officer. “Many photographers don’t know about Lensbaby lenses and how they can use them to create powerful images that uniquely convey how they see and experience the world.”

Groundswell brings over 20 years of active lifestyle public relations and marketing experience to the table, representing a variety of clients in the outdoor, action sports, active lifestyle and natural products industries. The team will represent Lensbaby’s current product line, as well as new Kickstarter campaigns for future products.

“Lensbaby is committed to creating quality lens products that make it easier for professional and amateur photographers to capture images with an entirely new and unique perspective,” said Groundswell PR Partner Dax Kelm. “We look forward to implementing a communication and influencer strategy that will introduce the brand to new audiences and channels.”

About Lensbaby
For over a decade, photographers have relied on Portland, Oregon based Lensbaby to help them discover the wonder of photography.

Lensbaby invites photographers to break free of routine, tinker, and open themselves up to unexpected results – dancing, playing and delighting in what’s possible with a creative lens and their imagination.

Lensbaby makes award-winning creative effects lenses, optics and accessories that follow this philosophy, including the Velvet 56, a phenomenally versatile portrait and macro lens; their wholly unique Optic Swap System, which lets photographers swap their optic and tilt their lens for limitless effects; and mobile lenses that transform everyday smartphone photography. Lensbaby products are sold and distributed worldwide. For more information visit www.lensbaby.com

About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.