Designed and Built for Women, Liv’s New High-Performance Aero Road Bikes with Disc Brakes Deliver Ultimate Riding Experience
NEWBURY PARK, Calif. (Sept. 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduces its high-performance EnviLiv Advanced Pro Disc series. Designed for optimal speed, EnviLiv is a responsive road bike built with a lightweight but stiff advanced-grade composite frame and efficient AeroSystem tubing. It prioritizes aerodynamics and stiffness for an aggressive race geometry to allow maximum power transfer that propels riders faster than ever before.
“The EnviLiv Advanced Pro Disc is the evolution of the EnviLiv Advanced Aero Race Line and encompasses all of the elements riders are looking for in a high-performance road bike,” said Ludi Scholz, Liv global bicycle category manager. “With its lightweight, wind tunnel proven aerodynamic design that includes hydraulic disc brakes, a Shimano Di2 drivetrain and a new Giant dual-sided power meter crankset, this bike will allow cyclists to truly rule their ride.”
The EnviLiv Advanced Pro Disc series was built using Liv’s 3F Design Philosophy, which includes thousands of data points about women’s anatomy, sizing variations, and muscle energy and outputs. This data was used to build the series from the ground up specifically for women and create the ultimate riding experience. The geometry, dialed with feedback from team Sunweb pro riders, puts the rider in an aggressive, powerful and aerodynamic position. The EnviLiv Advanced Pro Disc cockpit, including integrated aero handlebar and stem, offers supreme stiffness and aerodynamics while complementing women riders with a narrower handlebar reach and drop.
The Advanced Pro 0 and Advanced Pro 1 models include Shimano Ultegra Hydraulic disc brakes to deliver higher stopping power and greater control at faster speeds. The Advanced Pro 0 also includes a Shimano Ultegra Di2 drivetrain, new Giant Power Dual-sided power meter crankset, and an adaptable 52/36 chainring. Liv also equipped this bike with an innovative wheelsystem, the Giant SLR 1 Aero 42F and 65R Disc WheelSystem with Giant patented Dynamic Balanced Lacing (DBL), optimizing the aerodynamics and stiffness of the moving wheels to create the most efficient full-bike build.
“The lateral stiffness of the fork paired with the unrivaled stopping power of the aerodynamic disc brakes give this bike the ability to offer precise control and stability under braking,” continued Scholz. “This bike not only performs technically, it can punch through rolling hills, slice through wind at any pace, and let riders sprint ahead of the pack with ease, all this while looking great aesthetically. Its looks draw inspiration from the natural and digital worlds, creating a frame that has personality and depth.”
The EnviLiv will be available worldwide later this fall. Learn more and find your local Liv retailer online at https://www.liv-cycling.com/us/stores.
About Liv Cycling
Liv is the only cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to support community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.
Brook Hopper, Liv Cycling
(805) 340-5034 or BrookHopper@liv-cycling.com