All Posts by Kate Lessman.
Peak Ski Company Launches Crowdfunding Initiative
BOZEMAN, Montana (November 20, 2023)/OUTDOOR SPORTSWIRE/ – The Peak Ski Company announced today a crowdfunding initiative with Republic Group, an esteemed investment firm based in New York City that specializes in growth-stage companies. The crowdfunding initiative comes…
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho (August 31, 2021) – With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5.…
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Momentum Introduces PakYak E+, Its First Electric Cargo Bike
NEWBURY PARK, Calif. (Aug. 31, 2021) – Momentum, the lifestyle-inspired bicycle brand focused on urban transportation solutions, today introduced its first electric cargo bike, the PakYak E+. Designed to meet consumers’ growing demands for sustainable,…
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety…
From the future of retail to the future of the planet and an outdoors for all, the Outdoor Industry Association (OIA) Outdoor University Program will deliver robust education at Outdoor Retailer Summer
BOULDER, Colo. (August 3, 2021) — Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, will again deliver a full lineup of live keynote and education sessions at Outdoor Retailer Summer in Denver, August 10–12,…
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Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short,…
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Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership
OOSTERHOUT (the Netherlands) – June 26, 2021 – Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the…
Outdoor Foundation 2021 Outdoor Participation Trends Report Shows Record Participation Rates and Long-Term Challenges
BOULDER, Colo. (June 22, 2021) —Outdoor Foundation today released exclusive insights about Americans’ engagement in outdoor activities in 2020, amid the COVID-19 pandemic. As detailed throughout the report, COVID-19 inspired huge participation growth, as outdoor…
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Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the…
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Liv Cycling Unveils All New 2022 Langma Disc Range
NEWBURY PARK, Calif. (June 1, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike…
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Outdoor Foundation Announces Four New Thrive Outside Communities
BOULDER, Colo. (May 24, 2021) —Outdoor Foundation, the organization dedicated to reversing the trend of decreased outdoor participation, today announced its second cohort of Thrive Outside Communities in St.Louis, Missouri; the Twin Cities region, Minnesota;…
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Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic
BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant…
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LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling…
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Fate+Fervor Launches as a New Quarterly Magazine Celebrating Backcountry Adventure
DENVER, Colo. (March 2, 2021) – Fate+Fervor, a mountain lifestyle media company and independent magazine publisher, launched its first full backcountry adventure issue this week. The quarterly publication will feature riveting content and stunning photography…
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LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021
OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal…
Liv Ladies AllRide: Powered by SRAM 2021 Mountain Bike Skills Camps – Registration is Open!
BEND, Ore., (January 28, 2021) – Ladies AllRide mountain bike skills camps are all about bringing people who identify as female together to learn skills on their bikes and share the joys of mountain biking…
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LIV Cycling Grows Commitment to Women in Professional Cycling
NEWBURY PARK, Calif. (Jan. 19, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah…
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Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021
OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team…
Slope Mountain Gear Launches PRO-180X Chest Pack
STEAMBOAT SPRINGS, Colo. (Dec. 1, 2020) – Slope Mountain Gear today introduced the Slope PRO-180X, an innovative front-facing pack that gives outdoor enthusiasts unrivaled access to all their essentials while keeping them dry and organized–even…
Warren Miller Entertainment’s Future Retro Coming To Your Living Room This Fall
Boulder, Colo. – October 8, 2020 – In the first-ever digital release of a full-length Warren Miller feature film, Warren Miller Entertainment (WME) is excited to bring its audience the digital release of the brand’s…
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Liv Cycling Introduces Intrigue X E+ Trail E-Bike Series
NEWBURY PARK, Calif. (Oct. 6, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the Intrigue X E+, its first trail E-bike with 29-inch wheels. The Intrigue X E+…
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Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned…
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Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road…
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Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to…
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Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a…
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Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava…
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Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) – Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run.…
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Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv…
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Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross…
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Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the…
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Liv and Giant USA Announce Partnership with Rebecca Rusch
NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance sports icon Rebecca Rusch for…
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Liv Cycling Introduces New E-Bike Built for Women
NEWBURY PARK, Calif. (Oct. 8, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its…
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Liv Cycling Unveils New Pique 29 Off-Road Series
NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders…
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Liv Cycling Reveals New Avail AR
NEWBURY PARK, Calif. (July 23, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new versatile Avail AR to its extensive line of endurance-focused road bikes. The all-road capable…
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Liv Cycling Introduces All New Avail Advanced Lineup
NEWBURY PARK, Calif. (June 5, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, has introduced the all new Avail Advanced, its line of endurance-focused road bikes. The compact road frame…
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Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model
NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The…
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Liv Cycling Unveils Global Brand Campaign Liv Forward
April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling. The…
SYNC Performance Kickstarter Receives 100 Percent Funding for New Engineered Down Jacket in Eight Hours
VAIL, Colo.—March 5, 2019 — SYNC Performance, the ski apparel, speed suit, and equipment company based in Vail, Colo, launched today it’s third Kickstarter campaign to fund the first production run of a revolutionary down skiing…
Native Eyewear Launches Summer 2019 Sunglass Collection
BOULDER, Colo. (March 5, 2019) – Native Eyewear announced today the official launch of the final two styles that complete its 2019 sunglass collection. LA REINA™ and FOUR CORNERS™ are now available for purchase in…
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Liv Cycling Introduces Liv Racing
NEWBURY PARK, Calif. (March 5, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today revealed its 2019 athletes under the newly formed Liv Racing program. Liv Racing consists of a…
Native Eyewear Launches First Installment of 2019 Sunglass Collection
LONGMONT, Colo. – Native Eyewear announced today the official launch of three new styles from its 2019 sunglasses collection which are now available for purchase both in stores and online. Named by Native team members…
Native Eyewear Refines 2018-2019 Goggle Collection
BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017…
SYNC Performance Introduces 2018/2019 Winter Collection Designed for Athletes Seeking High Performing Gear That Charges As Hard As They Do
VAIL, Colo.—November 14, 2018—Designed in the mountains of Colorado, SYNC Performance launched its 2018-2019 winter collection that offers mountain athletes durable, high-quality, technical apparel and gear that performs on the slopes and also is stylish…
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Liv Cycling Introduces Enviliv Advanced Pro Disc Series
NEWBURY PARK, Calif. (Sept. 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduces its high-performance EnviLiv Advanced Pro Disc series. Designed for optimal speed, EnviLiv is a responsive…
CampSight, an Innovation and Marketing Camp, Convenes Hundreds of Outdoor-Inspired Brands, Marketing Leaders and Visionaries in Breckenridge, Colorado Sept. 23-25, 2018
Breckenridge, Colo. – September 2018 – CampSight, a gathering and confab for innovative marketers and brands, launches Sunday, Sept. 23 in Breckenridge in partnership with the Breck Film Fest, Breck Create, Denver Startup Week and…
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Liv to Host Women’s Only Trail Session at Crankworx Whistler
WHISTLER, Canada (Aug. 10, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, along with Crankworx Whistler, are proud to host the Liv Women’s Only A-Line Session on Sunday, August 12.…
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Liv Cycling Introduces All New Intrigue Series
NEWBURY PARK, Calif. (Aug. 9, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced all-mountain trail bike. Featuring an advanced composite frame, aggressive trail geometry…
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Liv Cycling Introduces First Dual Suspension E-Bikes Built For Women
NEWBURY PARK, Calif. (July 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today announced two new series of women’s dual-suspension E-bikes – the Liv Intrigue E+ and Embolden E+.…
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Native Eyewear Releases Three New Styles in 2018 Sunglass Collection
LONGMONT, Colo. (February 2, 2018) — Native Eyewear’s second installment of sunglasses from its 2018 collection continues the company’s momentum of fusing function and fashion. The new Sixty-Six, El Jefe and Catamount styles are now…
Leave No Trace Center for Outdoor Ethics Announces 2018 Hot Spot Locations for its Leave No Trace in Every Park Initiative
November 30, 2017 (Boulder, Colo.) With more than 12 billion people visiting public lands each year, the need for Leave No Trace outdoor education is greater than ever before. As part of the Leave No…
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Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection
LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’…
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The Leave No Trace Center for Outdoor Ethics Names 10 Exemplary Outdoor Areas Across the Country to Receive New Gold Standard Designation
June 5, 2017 (Boulder, Colo.) The Leave No Trace Center for Outdoor Ethics today announced 10 public land recreation areas across the country that demonstrate successful ‘Leave No Trace’ ethics and showcase strong organizational commitment…
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Native Eyewear Expands Ambassador Team with the Addition of Three New Athletes
Longmont, Colo. (May 24, 2017) — Native Eyewear, a Colorado-based goggle and sunglass company, has announced the addition of three elite athletes to its ambassador team. Native’s new athletes will join a team of ambassadors…
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Boundary Launches Ultimate Modular Backpack on Kickstarter
Salt Lake City, UT – May 15, 2017 — A new and innovative modular backpack designed to make life more comfortable launched on Kickstarter today. Designed for commuters, photographers and travelers, The Boundary Prima Pack…
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Nominate a Leave No Trace Hot Spot for 2018 April 1 through May 15
March 31, 2017, Boulder, Colo.: Beginning April 1st through May 15th, the Leave No Trace Center for Outdoor Ethics is calling for nominations for the 2018 Hot Spot program. Hot Spots are all public lands…
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Native Eyewear Announces Exclusive Partnership with REI to Sell New Violet Reflex Polarized Lenses in Select Styles
Longmont, Colo. (March 2, 2017) — Native Eyewear and REI teamed up to offer a brand new Violet Reflex polarized lens in select styles. Exclusive to REI for 2017, the violet mirror lens will be offered…
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Native Eyewear Announces Second Installment of New Styles in 2017 Sunglasses Collection
Enter #roamfree Contest to Win Big and Potentially Become a Native Ambassador Longmont, Colo. (February 1, 2017) — Native Eyewear announced two new styles today, the Braiden and Ashdown, completing its 2017 sunglasses collection. All styles…
SYNC Performance Announces Two New Additions to Women’s Fall 2017 Stretch Puffy Line: SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest
Vail, Colo. – January 25, 2017—SYNC Performance, makers of high quality performance apparel for the most demanding mountain athletes worldwide announced today two new additions to the Women’s Stretch Puffy line for Fall 2017; SYNC Women’s Long…
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Native Eyewear Announces New 2017-18 Snow Goggle Models
Denver, Colo. (January 4, 2017) — Following the successful launch of Native Eyewear’s 2016-17 goggle collection the company is adding two new styles for the 2017-18 season. The new DropZone and Spindrift models are designed to perform for the backcountry…
Leave No Trace Center for Outdoor Ethics Announces 2017 Hot Spot Locations for its Leave No Trace in Every Park Program
December 12, 2016 (Boulder, Colo.) With more than 12 billion people visiting public lands each year, the need for Leave No Trace outdoor education is greater than ever before. As part of the Leave No…
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Native Eyewear Announces First Installment of New Styles in 2017 Sunglasses Collection
Denver, Colo. (November 18, 2016) — Native Eyewear announced three new styles from its 2017 sunglasses collection available for purchase both in stores and online. The Distiller, Eddyline, and Sightcaster continue Native’s core philosophy that fuses…
