Luno Gears Up For Growth With New Strategic Partnership With The Sideways Life

April 23, 2024

BEND, OR /OUTDOOR SPORTSWIRE/ – Luno, the first-ever brand dedicated to creating a better car-camping experience, is pleased to announce a strategic partnership with The Sideways Life, a public relations and social media agency that specializes in reaching an active, adventurous audience with an appreciation for both performance and design. Luno aims to amplify awareness of its forthcoming product launches, and raise awareness of the brand’s many responsible business practices.

“At Luno, the timing was right to accelerate our efforts to reach new audiences and raise awareness for our innovative camping products, said Zak Shelhamer, VP of Strategic Growth, “The Sideways Life has a proven track record of garnering earned media coverage across the outdoor/lifestyle space and we’re thrilled to have them as our growth partner.”

Luno offers a full ecosystem to make the camping experience more comfortable including camping mattresses for SUVs, vans, trucks, and tents as well as a range of camping accessories, window screens, storage solutions, bedding, and hand-crafted upcycled gear. From their ultra-comfortable camping mattresses to plush, portable memory foam pillows, Luno’s range of products is meticulously designed to meet the needs of modern campers and van lifers at every experience level.

In addition to crafting durable, long-lasting gear, Luno keeps the betterment of people and the planet as their driving force through responsible business practices. This includes a Re-Roam Upcycled Program, Mattress Buy-Back Program, and new Carbon Credits Tool that helps vanlifers, car campers, and truck campers offset emissions from road trips in a matter of seconds. Additionally, through the Luno Car(e) Camping Program, Luno donates 3% of profits each year to support environmental and diversity, equity, and inclusivity (DEI) causes.

“Luno’s solutions for vehicle-based camping offer a design-driven level of comfort that modern adventurers prefer, but their carefully considered design is just the starting point. With a depth of thoughtfulness, Luno aims to welcome new campers into the outdoors through its resource rich blog, and to protect the outdoors through responsible business practices. Our agency aligns not only with this desire to aid an adventurous lifestyle, but also to do it in a way that is considerate of humans and the planet, said The Sideways Life Founder, Rian Rhoe,“Luno is the kind of forward-thinking brand that resonates now and will become increasingly relevant in the future and we are thrilled to partner with them.”

Through strategic media placements, influencer partnerships, and targeted campaigns, the partnership with The Sideways Life aims to reach a diverse audience of outdoor enthusiasts and adventure seekers and comes at an opportune time as Luno is poised to launch their new spring and summer camping products. In addition to this seasonal public relations focus, Luno will reveal new spring/summer products to van lifers, overlanders and car camping enthusiasts at the Overland Expo West in Flagstaff, AZ, May 17-19, 2024, followed by the The Mountain Games in Vail, June 6-9th.

About Luno

Luno is the first-ever brand dedicated to creating a better car-camping experience. We believe in spontaneous getaways, dirt road discoveries, and any outdoor pursuit in between. Our gear is redefining comfort, durability, and convenience in the outdoors, while keeping the betterment of people and planet as our driving force.


About The Sideways Life

Founded in 2020 by Rian Rhoe, The Sideways Life offers brands a bespoke public relations & social media approach, tailored to reach an adventure-seeking, active audience with a keen sense of style. We’re storytellers, creators and connectors. We’re media-fans who love great brands. Let’s make some noise. For more visit thesidewayslife.com and @thesidewayslifepr