Mammut Announces Safety Partnership with Teton Gravity Research
May 17, 2022
Driving Awareness to Safety in Big Mountain Skiing
(Williston, VT) May 17, 2022/OUTDOOR SPORTSWIRE/ – Premiere mountain safety and outdoor brand Mammut, is proud to announce their official safety partnership with Teton Gravity Research (TGR), the leading winter sports media brand.
As TGR’s first ever safety equipment partner, Mammut will equip TGR’s production team with the most advanced and reliable safety equipment on the market. It is important for the team of professional cinematographers, athletes, and photographers to have reliable and easy to use equipment in the field as they travel through the backcountry in some of the world’s largest mountain ranges filming the top athletes on their lines.
TGR’s production team and athletes will be outfitted with Mammut’s best avalanche safety equipment including the industry-leading Barryvox S transceivers, avalanche airbag packs, probes, shovels, outerwear, as well as any objective specific ski mountaineering safety equipment they will need.
Mammut is focused on safety in the outdoors and is passionate about educating outdoor enthusiasts who venture into the mountains. Through their partnership with TGR they will create and distribute content that helps to educate their audience on safety in the backcountry and the importance of having the proper knowledge and equipment.
“The partnership between Mammut and Teton Gravity Research is a perfect fit. TGR has evolved enormously in the last two and a half decades—from a brand that showcased risk and reward, to a brand that highlights both their athlete’s prowess as well as the thought, preparation, and diligence required to pull off their athletes incredible feats,” said Mammut Avalanche Program Manager, Doug Workman. “TGR has become a brand that represents responsibility. The same holds true for Mammut. While we still, of course, are proud of our athletes’ and partners’ exploits, our focus is 100% safety—the safety of ALL outdoor participants and the safety of our planet. Alongside TGR we aim to grow our brands to provide safety tools for backcountry enthusiasts, make real change for the health of the planet, and build a more inclusive community.”
The goal of this partnership is to bring the exceptional level of trust, reliability, and safety that Mammut gear is known for, to the TGR team and its partners. Mammut is a premium outdoor gear brand, passionate about safety, sustainability, and DEI, and will utilize the TGR partnership and platform to highlight their dedication to these topics.
For more information on Mammut and their world class safety products, visit www.mammut.com
Mammut: Erin Wyer | firstname.lastname@example.org | 612.747.1314
Founded in 1862 in Seon, Switzerland, Mammut North America is dedicated to providing premium climbing, hiking, snow, and avalanche safety products for every outdoor explorer to confidently go. Mammut as a brand is founded upon innovation and excellence, with the belief that safety and revolutionary utility helps propel us into a new age of exploration. In North America, we take the learnings from our centuries-long past to generate new opportunities that create a safe, accessible, inclusive and sustainable outdoor experience for everyone. With 33 full time employees and headquarters in both Vermont and Colorado, our vision for the future is for both newcomers and seasoned experts to experience safe, enjoyable outdoor pursuits.
About Teton Gravity
Teton Gravity Research is regarded as one of the premier outdoor action, adventure, and exploration brands in the world. Known for original, custom and branded content, retail experiences and worldwide events, TGR’s best in class storytelling has captivated audiences for 27 years. With 50+ award-winning films, numerous television series, and national commercial spots, TGR delivers a global, multi-channel footprint. Teton Gravity Research is one of the fastest-growing outdoor media and lifestyle brands with a thriving millennial audience, award-winning multimedia film projects, a rapidly growing experiential platform and unprecedented viral content. TGR is a proud member of the Surfrider Foundation, 1% For The Planet, BICEP, IMBA, and Protect Our Winters. For more information on TGR, visit TetonGravity.com.