Matador Revamps the Product That Launched the Brand
March 8, 2021
BOULDER, Colo. (March 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the new Pocket Blanket and Pocket Blanket Mini, significantly updated versions of the brand’s flagship products. The award-winning Pocket Blankets are lightweight, waterproof blankets that conveniently pack down to the size of a wallet. The revamped versions offer enhanced waterproofing, upgraded materials and a new aesthetic.
“The Pocket Blanket is the product that launched our brand,” said Chris Clearman, Founder and CEO of Matador. “It went viral as soon as it was released, and it has seen continuous success ever since. Matador has evolved significantly since the original launch, but the allure of the Pocket Blanket is still strong to this day. We’re thrilled to continue to offer it – now better than ever.”
The Pocket Blanket and Pocket Blanket Mini are built from premium ripstop fabric with an enhanced waterproof coating. The miniature version offers seating for up to two adults, while the full-size version offers seating for up to four, with upgraded features such as ultralight tethered stakes and weighted corners with sand pockets. Both versions include an integrated storage pouch and patented Easy-Pack stitching to denote crease locations for folding.
The Pocket Blanket was initially released in 2014 and was the inspiration for the brand’s name. “When you open the original red version in a park, you look like a matador waving a cape at a bull,” continued Clearman. “These days, people are spending more time than ever in parks, beaches and open spaces – and the Pocket Blanket’s utility is as prominent as ever. With the Pocket Blanket, you always have a clean, dry place to sit, wherever you roam.”
The Matador Pocket Blanket (MSRP: $29.99) and Pocket Blanket Mini (MSRP: $19.99) are available now at select retailers and online at http://www.matadorup.com/.
About Matador Travel Equipment
Matador designs high-performance travel equipment designed for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorUp.com.