Match Made in Heaven: Stanley Brand Brings Ceramivac™ Technology to Beer and Spirits Category

January 10, 2018

Brand upgrades a fan-favorite and adds to vacuum insulated, leak-proof mug assortment

SEATTLE, WA (January 10, 2018) – Following the successful debut of the smooth-fired, durable Ceramivac™ technology for spring, Pacific Market International’s (PMI) STANLEY brand is bringing the finish to its beer and spirits collection with the introduction of the GO Growler and GO Stein, both with Ceramivac™, for fall 2018. Also debuting for the season is the Classic One-Hand Vacuum Mug 2.0, an upgrade to a very popular item in the vacuum insulated mug category. With updated features and a fresh aesthetic that make it easier-to-use while maintaining its legendary thermals, the new Classic One-Hand Vacuum Mug 2.0 is sure to be a new favorite go-to.

“While our team continues to drive innovation and excitement in the thermalware category, we’re also paying close attention to how these enhancements will serve our fans, which is why we’re so excited to announce the new GO Growler and Stein, constructed with Ceramivac,” states Lisa Wood, Global Marketing Director of PMI’s Stanley brand. “In our mind fall season is about the holidays and gatherings of good friends and family, complete with libations, like a premium craft beer. Now the smooth-fired feel of ceramic marries our legendary durability and vacuum insulation to bring a product that delivers really cold beer.”

Now beer gets to experience the best with the newest products to join the GO Series with Ceramivac™. Both the Growler (64-oz, MSRP $70) and Stein (24-oz, MSRP $35) are the latest forms to receive the heat-cured Ceramivac™ finish, fused to stainless steel. Making the vessels easy-to-clean and stain resistant, the Ceramivac™ finish also provides an incredible drinking experience without the metallic-taste or odor that some may experience with stainless steel. Both the Growler and Stein are double-wall vacuum insulated to keep the liquid gold carbonated and cold.

Updated with thicker steel and an easier one-finger trigger function, the Classic One Hand Vacuum Mug 2.0 in both 16- and 20-oz sizes (MSRP $23/$25) will be hitting the market for fall 2018. Still dishwasher safe and car cup compatible, the new silhouette is slightly thinner and the new lid quickly and easily disassembles into 2 pieces for deep cleaning. When properly closed, the mug is fully leak proof and easy to stow in a pack or commuter tote – making it a perfect on-the-go travel companion.

All new fall 2018 product introductions, along with the entire Stanley collection, will be on display at the Outdoor Retailer + Snow Show in Denver, booth #37105.

For more information about the entire Stanley brand collection, visit www.stanley-pmi.com.

About the STANLEY brand:

Invented by William Stanley on September 2,1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.

About PMI:

Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under three brands.  Their two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old and sold globally.  Migo® was founded in 1999 and is rapidly growing in the Asia Pacific region.  PMI also creates private label products for select global retailers.  Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.

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