Merrell Names Janice Tennant as Chief Marketing Officer

June 10, 2020

ROCKFORD, Mich. (June 10, 2020) —  Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team.

In this key role, Janice will lead Merrell’s global marketing efforts, executing strategies to advance the brand’s purpose of sharing the simple power of being outside and driving long-term growth for the brand around the world.

“I couldn’t be happier to have Janice on the team,” said Hufnagel. “She’s a thoughtful, consumer-centric and strategic marketer – but perhaps most importantly – she’s a builder and leader of exceptional teams. As Merrell enters its 40th year, Janice is the perfect person to help write the next chapter in our story.”

Promoted in April and officially starting today, Janice joins Merrell with more than 18 years of global brand-building experience, most recently serving as Chief Marketing Officer for Cat Footwear, a brand within the Wolverine Worldwide portfolio and global footwear licensee of Caterpillar Inc. Janice helped lead the brand through a successful repositioning. These efforts contributed to all-time record revenue in 2019 through coordinated global product launches, elevated integrated marketing campaigns, and a strong pivot to a digital-direct offense.

Prior Cat Footwear, Janice was a Director of Marketing at Kimberly-Clark and PepsiCo, gaining extensive experience across brand management, digital marketing, new product development, customer marketing, and multi-cultural marketing.

Janice holds an MBA from the University of North Carolina – Chapel Hill and is a graduate of Queen’s University in Canada with a degree in Physical and Health Education, where she developed her passion for encouraging people of all abilities to participate in physical activity to help them live their best lives.  Her passion for the outdoors started on her first camping trip with York Youth Connection Camp in Toronto and continues today as she and her husband pass this tradition on to their two sons.

For more information on Merrell, visit the Merrell Newsroom or reach out to the media contact below.


Jamie Leach / jamie.leach@merrell.com


Merrell® exists to share the simple power of being outside. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Visit Merrell.com, the Merrell newsroom, or follow us on social at @merrell and @merrelloutside.


Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®Sperry®Hush Puppies®, Saucony®Wolverine®Keds®Stride Rite®, Chaco®Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, the company’s products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.