All Posts by LaurenKing.
Merrell and Big Brothers Big Sisters Partner to Bring the Power of the Outside to More Youth
TAMPA, FL and ROCKFORD, MI (January 14, 2021)– Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership that will harness the power of being outside and make it more accessible…
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Merrell and Unlikely Hikers Launch Hiking Boot Collaboration Fit for Everyone
ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors, Jenny…
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Merrell To Be Represented by Mountain Source
ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies.…
Merrell Presents: We Hike to Heal
ROCKFORD, Mich. (June 29, 2020) — “We Hike to Heal” follows Kenya and Michelle Jackson-Saulters, who found each other and combined their passions to create Outdoor Journal Tour. Through a series of events called We Hike…
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Merrell Names Janice Tennant as Chief Marketing Officer
ROCKFORD, Mich. (June 10, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president,…
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Merrell Names Alex Brown as Vice President of U.S. Sales
ROCKFORD, Mich. (April 20, 2020) — Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel. Alex joins Merrell…
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Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection
ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end…
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Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly
ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments…
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Merrell launches film on Triple Crown of Hiking
ROCKFORD, Mich. (Nov. 5, 2019) — “The Crown” features thru hiker, veteran and Merrell Ambassador Will “Akuna” Robinson as he completes the Triple Crown of Hiking: the Appalachian Trail, the Pacific Crest Trail, and the Continental…
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Merrell Announces New Global Brand President
ROCKFORD, Mich., Sept. 12, 2019 — Wolverine World Wide, Inc. (NYSE:WWW) announced today the appointment of Chris Hufnagel as Global Brand President of Merrell®, the largest brand within its portfolio. A 10-year veteran of Wolverine,…
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Merrell and Dogfish Head Craft Brewery Launch Limited-Edition Trail Running Shoe
Rockford, Mich. and Milton, Del. (Sept. 10, 2019) – Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded trail running shoe inspired by two of their shared passions: the outdoors and…
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Merrell and BARK Partner on Limited-Edition Hiking Boot Plush Dog Toy
ROCKFORD, Mich.and NEW YORK, N.Y.(Aug. 26, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, and BARK, the world’s most…
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Merrell Launches Their Most Sustainable Trail Runner to Date
ROCKFORD, Mich. (July 26, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, has launched their most sustainable trail runner…
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Merrell Sheds Light on Barriers to Getting on the Trail
ROCKFORD, Mich. (July 19, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, found in a survey of 2,500 adults…
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Merrell launches film on Mike Chambers’ attempt at Denali speed record
ROCKFORD, Mich. (July 10, 2019) — Little Steps features mountain athlete and Merrell Ambassador Mike Chambers as he endures a six-month, highly-strategic and rigorous training program to prepare for his attempt at breaking the speed record…
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Merrell Presents: “Frosty”
ROCKFORD, Mich. (June 25, 2019) — “Frosty” features world-renowned trail runner and Merrell Ambassador Anna Frost as she navigates through a new chapter in her life: pregnancy and motherhood. On the surface, Anna Frost looks like…
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Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors
ROCKFORD, Mich. (June 12, 2019) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell…
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Merrell Launches Bare Access XTR trail runner and “The Running Pastor” film
ROCKFORD, Mich. (June 7, 2019) — “The Running Pastor” featuring Sverri Steinholm follows the Faroese pastor as he shares his experiences living in and serving the Faroe Islands community. As an avid trail runner, Steinholm uses…
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In Celebration of Mother’s Day, Merrell Presents “Mi Mamá”
ROCKFORD, Mich. (May 9, 2019) — “Mi Mamá” follows Nadia Mercado and her mother, Clariza Valdez, as they go back to Arches National Park in Moab to experience the natural space together. The film unveils how…
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Merrell Announces Spring/Summer 2019 Trail Running Collection
ROCKFORD, Mich. — Merrell, the leading outdoor brand that provides all you really need to discover the simple yet profound power of the trail, has announced their Spring/Summer 2019 trail running line with technical features designed…
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Merrell Joins the Ragnar Trail Series as the Official Footwear Partner
ROCKFORD, Mich. (Nov. 27, 2018) — Merrell, the leading outdoor brand that gives you all you really need to discover the simple yet profound power of the trail, has announced their partnership with Ragnar Trail Series…
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Merrell Launches “One Trail” Project to Showcase and Celebrate Diversity
ROCKFORD, Mich. (Nov. 5, 2018) — Outdoor brand Merrell has launched the One Trail project, a campaign celebrating diversity on the trail and seeking to contemporize attitudes about outdoor participation. The first element of the campaign…
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Merrell Launches Documentary Featuring Jason Antin and Mike Chambers’ FKT on Greenland’s Arctic Circle Trail
ROCKFORD, Mich. — Endurance athletes and Merrell ambassadors Jason Antin and Mike Chambers set out in March 2018 to complete Greenland’s Arctic Circle Trail by foot in the fastest known time, a challenge of both temperature,…
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Merrell Names Adam Craig as Vice President Sales, U.S.
(ROCKFORD, Mich., Aug. 28, 2018) — Merrell, the outdoor performance brand, today announced the appointment of Adam Craig to the position of Vice President of Sales, U.S. reporting directly to Merrell President, Sue Rechner. For the last…
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Merrell’s MQM Rush Flex Debuts as Second Iteration of the Hybrid Hiker Line
ROCKFORD, Mich. (Aug. 21, 2018) — Merrell has launched the second iteration of their MQM line with the introduction of the MQM Rush Flex. This technical hiker is engineered with ballistic fabrics carefully mapped in high…
