MiiR Releases 2025 Impact Report, Marking 15 Years of Purpose-Driven Progress

June 2, 2026

From global giving to recycled materials, the Seattle-based brand continues building for long-term impact

SEATTLE, WA (June 2, 2026) /OUTDOOR SPORTSWIRE/ — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible global giving, today released its 2025 Impact Report. The report documents MiiR’s progress across sustainable material sourcing, carbon measurement, employee giving, and nonprofit partnerships. Guided by a belief in doing business differently, MiiR’s commitment to people, generosity, and responsibility continues to shape every aspect of the brand.

Since its founding, MiiR has contributed more than $5.5 million to nonprofits working at the intersection of social and environmental change. In 2025, MiiR issued seven grants exceeding $15,000 each, six of which were unrestricted, to benefit coffee farming, sustainable food systems, and water sanitation and hygiene partners. Looking ahead, MiiR will be focusing on establishing a sustainable endowment for the MiiR Foundation, an independently operated nonprofit dedicated to issuing grants to nonprofits to build a sustainable, long-term model for giving.

Alongside its giving efforts, MiiR continued to advance its materials strategy by investing in recycled stainless steel and measuring carbon emissions across operations to establish a clear roadmap for ongoing improvement. By year’s end, 77% of MiiR’s total product line incorporated some form of recycled content, up from 70% in 2024, reflecting steady progress toward a lower-impact business.

“2025 was a year of both reflection and momentum at MiiR,” says Tiffany Ong, MiiR’s SVP of Impact and People. “As we celebrated our 15th anniversary, we found ourselves not just looking back at how far we’ve come, but leaning into what’s possible when generosity, creativity, and purpose continue to guide our path forward.”

MiiR’s work is backed by a portfolio of third-party certifications that hold the brand to verified standards of social and environmental performance. These include Certified B Corporation (since 2014), 1% for the Planet Business Member (since 2017), The Climate Label, FSC-certified packaging, Certified Evergreen status, and membership in the Outdoor Industry Association’s Climate Action Corps since 2021.

Together, these efforts reflect MiiR’s belief that thoughtful design, generosity, and responsibility are most impactful when embedded into how a business operates every day.

Read the full 2025 Impact Report here.

For more information, please contact Kaitlyn Harvie (kaitlyn.harvie@rygr.us) and Corinne Baud (corinne.baud@rygr.us)

About MiiR

Seattle-based MiiR, makers of reusable bespoke drinkware, coffee accessories, and more, is a design-forward and generosity-driven brand recognized by design, philanthropy, and responsibility. Every MiiR product is designed in-house, emphasizing four design principles: minimal, considered, functional, and enduring. MiiR is a certified B Corporation, a 1% for the Planet member, and a Climate Neutral Certified brand. All MiiR products contain a unique Give Code™, allowing customers the power to connect with the company’s transparent giving initiatives. Celebrating 15 years of design, community, coffee culture, and collaboration.

Media Contact:

Kaitlyn Harvie
rygr, MiiR
kaitlyn.harvie@rygr.us

Corinne Baud
rygr, MiiR
corinne.baud@rygr.us