Morrison Outdoors Launches Big Mo Sleeping Bags, Trade-In Partnership with Re-Routed Co-Op and Hike it Baby
May 4, 2020
Outdoor family brand debuts new bags for ages 2-4, encourages parents to trade in sleeping bags for cash
ALBUQUERQUE, New Mexico (May 4, 2020) — Morrison Outdoors, makers of the award-winning Little Mo Baby Sleeping Bags for infants age 6-24 months, have officially launched their first expansion outside the world of babies: a line of larger, more versatile sleeping bags for kids age 2-4 years old called the Big Mo Kids Sleeping Bag.
“Most sleeping bags for kids start around 4-5 years old so we’re excited to be able to offer something that’s designed specifically for the two-to-four-year-old age group,” said Morrison Outdoors founder Tavis Malcolm. “This is an age where many parents want to introduce their kids to camping but struggle to find the right gear for squirmy sleepers.”
The Big Mo piggybacks on the design of the patent-pending Little Mo, with built-in sleeves attached to a single-body chamber which Morrison Outdoors says is comfortable to sleep in and still allows children the freedom to move their arms independently.
Like the Little Mo line, the Big Mo is available with 20°F or 40°F temperature ratings, but debuts new features including adjustable open-and-close cuffs (Big Mo 40° only) and RDS-Certified Down (Big Mo 20° only), both of which will be made available on the Little Mo line in the future.
To coincide with the launch of the Big Mo, Morrison Outdoors recently announced a new sleeping bag trade-in program and partnership with Rerouted Co-op and Hike it Baby.
Morrison Outdoors Easy Exchange is a new program designed to let parents mail in their used sleeping bags for immediate discounts and cash-back. The sleeping bags are then cleaned, sanitized, and resold online by Rerouted Co-op, with a portion of every sale being donated to support Hike it Baby, a registered non-nonprofit with a mission of helping families get outdoors.
“One of the biggest complaints about buying gear for kids is that they outgrow it so quickly,” said Morrison Outdoors Founder Tavis Malcolm. “We wanted to make it really simple for parents to trade up to the next size of sleeping bag and save money in the process. We’re also happy to see our sleeping bags get a second or third life.”
By handling all packaging and shipping for the customer, Rerouted Co-op makes it easy to trade in your gear from home. They hope to reduce the amount of waste in the outdoor industry, provide affordable gear for families, and increase access for children in the outdoors.
“Rerouted is proud to work with both Morrison Outdoors and Hike it Baby,” said Chap Grubb, Rerouted Co-op Founder. “Our mission has always been to promote access and education to the outdoors. We feel like if we can do anything to help more young children have comfortable, safe adventures – it will make such a large impact on our future generation of wilderness advocates.”
To kick off their partnership, Rerouted Co-op and Morrison Outdoors are offering a giveaway prize to the first people to trade in their sleeping bags, and Rerouted is giving 50% of proceeds from all donated gear in the month of May to Hike it Baby.
About Morrison Outdoors
Morrison Outdoors was founded with the mission to make getting outdoors with kids easier for parents. Their line of Little Mo Baby Sleeping Bags debuted Kickstarter in early 2019, and are now in stores in over 60 REI locations nationwide. They are members of the Pledge 1% movement and have committed 1% of every sale to giving back to their communities.
For about Morrison Outdoors, please visit: https://www.morrisonoutdoors.com
About Rerouted Co-op
The rerouted co-op helps people buy, sell and donate used adventure gear. Their mission is to get gear back into the mountains and out of the landfill. Rerouted is committed to giving 5% of revenue back to wilderness access and education nonprofits – in addition to 50% of sales on donated gear.
About Hike it Baby
Hike it Baby is a 501(c)(3) non-profit organization dedicated to getting families outdoors and on trails across the U.S. and internationally, supporting, educating and inspiring families through their more than 350 communities across North America. Since its grassroots inception in 2013 in Portland, Oregon, Hike it Baby is now a growing community of 280,000 families and 500 volunteer branch ambassadors hosting more than 1,600 hikes per month. More information, as well as daily hike schedules, can be found at HikeitBaby.com, Facebook, YouTube, Pinterest and Instagram.