Mountainsmith Continues Surge In Japanese Market with Revival of Cyclesmith Brand
September 28, 2015
(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced plans to revive Cyclesmith, the brand’s 1990’s bike touring pack line, exclusively in Japan. These plans are in response to a growing demand for Mountainsmith products in the Japanese market, and a steady increase in sales over the past 3 years.
Mountainsmith has doubled in-line and licensed business projects in Japan since their initial agreement in 2013, and has now entered into a new license agreement that resurrects the iconic Cyclesmith brand in Japan. “Mountainsmith is excited to continue our growth in Asia and specifically the Japanese market,” says Jay Getzel, president of Mountainsmith. “We have worked very closely with Itochu to simultaneously grow our outdoor lifestyle and core outdoor businesses via in-line, special make up, and license projects. The recent launch of the Cyclesmith brand in Japan marks the next step in our process, and affords us yet another avenue to grow consumer consciousness of the Mountainsmith brand across an array of retail channels and with an ever growing mix of end users.”
The Mountainsmith brand has garnered a core following among the millennial generation in the Japanese market, and retailers are taking notice. The Cyclesmith product line directly appeals to a new generation of cyclists who are looking for quality outdoor goods.
“We are extremely pleased with the upcoming Cyclesmith Collection revival launch in the Japanese Market,” says Toshi Mizukami, Group Manager for Itochu Fashion System. “By launching Cyclesmith, we were able to connect with retailers such as United Arrows, Seven Days Sunday, World, Gallery of Galleria and Village Vanguard – select shops that are popular with the younger generation. Adding to our existing Mountainsmith fans who are 40 and above, we feel this could be a great opportunity to acquire a younger, millennial customer and further grow the brand.”
For more information on the Cyclesmith collection, please visit http://cyclesmith.jp
Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are… forged for life. Visit www.mountainsmith.com to learn more.