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MT500 Smok’n Prints

May 19, 2021

The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride.

May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head-to-toe outfitting for him and her. With a reputation for dialed style on and off the tracks, the Athertons will showcase this unashamed fashion campaign.  Inject flare and energy back into MTB with MT500 Smok’n Prints.

The MT500 Animo L/S Tee traditional camo and animal prints have been morphed and blurred into a fascinating texture. Likewise, the MT500 Ink L/S Tee plays with watercolor style print effects, with organic and freehand splashes and strokes, inkblots, and overlays of color moving away from the traditional gradient fade and into something irregular and free.  Both are limited, lightweight Enduro/DH jerseys for men and women, as worn by the Athertons and a host of other high-profile riders. Made from fast-wicking, lightweight fabric with a full sublimation print in bold new season graphics, they are cut in a slender, not baggy, flap-free fit that accommodates slimline padding.

Rachel, Gee, and Dan pair them with the MT500 Burner Pants, which are now available in a women-specific fit AND in a kids’ version, too, as well as in fabulous new colorways Electric Blue and Paprika. Providing DH durability in a trail-friendly construction, both the MT500 Burner Pant II and the MT500 Burner Shorts II are made from 4 way stretch fabric in combination with a durable seat panel for longevity, mesh back knees for ventilation, and high stretch crotch and rear panels for total freedom of movement. The non-flap slim fit is ideal for fast racing action, whether DH or Enduro. The zipped fly with ratchet waist adjustor plus Velcro waist adjusters allows for individual fine-tuning. 3D molded details on the outer knee add some extra protection, while the zipped hand pockets stow away your valuables securely.

Complete the rad outfit with matching socks and gloves!

Collection Landing Page XProduct Images X Smok’n Prints Video

About Endura:

Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and, in many cases, reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation have carried the brand from Scottish local hero to global market leader.

Endura.com

 Media Contact:

Billy Sinkford
ECHOS Communications
billy@echoscomm.com