Native Eyewear Announces Second Installment of New Styles in 2017 Sunglasses Collection

February 1, 2017

Two New Styles Available

Enter #roamfree Contest to Win Big and Potentially Become a Native Ambassador

Longmont, Colo. (February 1, 2017) — Native Eyewear announced two new styles today, the Braiden and Ashdown, completing its 2017 sunglasses collection. All styles are available for purchase both in stores and online. The Braiden and Ashdown add a flair to the 2017 line in addition to the new larger fit styles: the Distiller, the Eddyline, and the Sightcaster. All styles continue Native’s core philosophy that seamlessly pairs performance with lifestyle.

“The Braiden and Ashdown complete Native’s 2017 collection and we’re thrilled to be rounding out a lineup that offers outdoor enthusiasts new options for sunglasses that complement any outdoor adventure and are also fashionable for everyday wear,” said John Sanchez, General Manager at Native Eyewear. “Between the high quality polarized lenses and all of the frames weighing less than one ounce, Native sunglasses are second to none when it comes to quality and performance.”

AshdownThis squared-lens frame, named for the remote Ashdown Gorge Wilderness in southwestern Utah, has an adventurous side that’s always down for a road trip. Contrast
enhancing optics ensure that no obstacle goes unseen and Cushinol™ nose pads and temple tips keep this lightweight frame in place, while trilaminate frame technology provides superior durability so you’re always ready to take the road less traveled.

Braiden: Recently named by SKI Magazine as a Hot Gear pick at the SIA Snow Show, this sunglass features a teacup-shaped lens, trilaminate frame construction, lightweight durability, metallic foil logo detail, and stylish color combinations, the Braiden is versatile enough to hit the trails but was fashioned with the après in mind. Made of eco-friendly material, this frame not only has a comfortable fit but is easy on your conscious too.

Additional New 2017 Styles Also Available Include:  

DistillerNative extracted the essential aspects of their performance technology and combined it with sleek, classic styling to create a revved-up active lifestyle piece. With lightweight, eco-friendly frames, full coverage, high definition vision, and impact-rated lenses the Distiller is your perfect partner in crime for wherever you roam.

Eddyline: On the river, an eddy line is the dividing line between intermittent areas of slower upstream flow and the faster-moving downstream current. Just as its namesake suggests, the Eddyline sits at the convergence of performance and lifestyle. Superior color and contrast-enhancing optics help you spot obstacles, while Native’s patented Cushinol™ technology ensures they stay snug through rough terrain.

Sightcaster: Drawing inspiration from the fishing technique of sight-casting, the color enhanced high definition optics cut through glare on the water or on the trail. The full XL wrap frame comes with nonslip grip material along the temples and nose pads to ensure all-day comfort with a lightweight and secure fit.

Polarized Lenses Built for the Backcountry
All sunglasses in the 2017 collection include premium, polarized lenses that are engineered for long-term use under demanding conditions. Native lenses also deflect harmful cataract-causing, eye-cooking rays from ultraviolet to infrared and enhance color and detail by separating the scattered light rays that strain the eye’s view.

Earth-friendly Lightweight Frames

Native’s advanced frame technology provides a lightweight, durable, and comfortable solution that can withstand harsh conditions, including high-impact collisions and temperature extremes. Native frames are constructed from a castor-based resin making them more earth-friendly and stronger than petroleum-based alternatives. Additionally, the patented grip Cushinol™ keeps sunglasses in place during athletic activity and trilaminate construction on select styles provides strengthening layers that bond between the frame and its finished aesthetic.

Premier Lifetime Warranty

Accidents are bound to happen, and that’s why Native Eyewear offers a premier lifetime warranty. Whatever the reason (excluding loss or theft), replacements are guaranteed for a small processing fee.

Recycled Packaging
Native Eyewear believes that quality gear shouldn’t come at the cost of our outdoor playground. In addition to bio-based frame resin, Native’s packaging has been thoughtfully created. The packing materials are made from materials like recycled shopping bags, plastic bottles, soy-based inks, and recycled cardboard.

#RoamFree Instagram Contest Offers Opportunity to Become a Native Ambassador
Native is currently offering Instagram users the opportunity to join their ambassador team. Participants must simply show Native how they #roamfree and could be invited to join their team.

Rules: Follow and Tag @nativeeyewear #roamfree #roamfreecontest in your post captions to enter. Winner receives a Native Ambassador package full of sunglasses, goggles, stickers, and other team swag. Winner also will have the chance to officially join their program for the rest of 2017. Runner Up Prize: Receive the most likes of any submission to this contest and win free Native sunglasses and goggles of your choice. Submissions only valid on NEW posts, posted through February 14, 2017. Unlimited Entries. Submissions only valid through Instagram. Open to US and Canada residents only.

About Native Eyewear:

Being Native is about staying connected to origins. This is not about reconnecting to nature. This is about having never left in the first place. This is not about fitness. This is about fully owning your human body. This is not about the environment. This is about protecting your reason to live.

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To view the complete 2017 Sunglasses Catalog visit here.

About Native Eyewear

With both summer eyewear and a newly launched winter goggle program, Native Eyewear is an all-season outdoor experience focused eyewear brand with effortless crossover into lifestyle. Native products feature premium polarization, light-filtering and eye-protecting vacuum deposited lens coatings on lightweight earth-conscious performance and lifestyle frames. Learn more about Native Eyewear at nativeyewear.com.