Newly Launched shār Joins The Conservation Alliance

July 19, 2018

Maker of next-level trail mix joins The Conservation Alliance to give back to outdoor spaces

BEND, Ore. – July 19, 2018 – The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at Outdoor Retailer Summer Market 2018 in Denver next week. 

As a new partner, shār joins over 220 like-minded companies to support the grassroots conservation community working to protect the wild places that benefit outdoor recreation. 

Peter Rushford, founder and CEO of shār, set out to create a convenient source of on-the-go nutrition that is healthy for its consumers and the planet. Rushford is an avid outdoorsman with over 28 years of experience in the outdoor industry. With conservation and environmental responsibility as a pillar of the brand, shār will proudly give 20 percent of its net profits back to the environment through its support of The Conservation Alliance. 

“We love outdoor spaces and believe they need to be looked after,” said Rushford. “We’re proud to join this passionate group of companies and individuals who are committed to preserving and protecting our wild spaces.”

shār carefully curated nine ingredients from the finest organic farms for its new Original Mix, which will be sold in thoughtful, environmentally responsible packaging. The trail mix consists of a taste-tested ratio of gourmet nuts, berries and chocolate and is gluten free, vegan and paleo. 

“We are happy to welcome shār into Conservation Alliance membership,” said John Sterling, Executive Director of The Conservation Alliance. “It’s exciting to see new brands shaping their identity around conservation values and responsible business practices. Through the partnership, we can continue to drive change to better protect wild places and the long-term health of outdoor recreation.”

Check out the shār booth at Outdoor Retailer Summer Market 2018 in Denver, booth #21347-SL

About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 50 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see

About shār
shār is a perfect fuel for what moves you. Hiking. Biking. Climbing. Boarding. Enjoying nature’s riches. Handcrafted in Austin, Texas, shār is a hyper-convenient source for nutrition on-the-go and a healthy snack that treats you and the planet with infinitely more respect. Nine carefully curated ingredients balanced in perfect harmony and hand-selected from the finest organic farms on the planet. A planet we proudly give 20% of our net profits back to through our continuous support of the Conservation Alliance in order to help preserve and protect our outdoor spaces.

Media Contact:
Verde Brand Communications
Julie Evans