Nikwax Launches New Wash for Activewear
September 27, 2023
Sports Refresh is a high-powered cleaner and deodorizer.
[Seattle, WA, Sept 27, 2023]/OUTDOOR SPORTSWIRE/ – Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-powered deodorizing cleaner designed to eliminate odors and help prevent their build-up in athletic and fitness clothing. Offered in a 1-liter bottle, Sports Refresh is now available in the US and Canada.
Sports Refresh supports a variety of retail channels with a product that cares for all types of active clothing and sports uniforms. Running, cycling, sporting goods, team sports, and outdoor retailers all carry a huge amount of synthetic active clothing that benefits from proper care. Additionally, the average family is wearing more performance fabric than ever. From soccer uniforms, to cycling jerseys, to leggings and other activewear, Sports Refresh helps to extend the useful life of these items by ensuring they perform their best and stay smelling fresh.
“With the rise in popularity of activewear in the outdoor industry, coupled with increased participation in high-endurance activities like running and cycling, we developed a product to support our retailers and their customers,” said Nikwax Global CEO, Brian Davidson. “Most activewear is made with synthetic fabrics designed to wick moisture away from the body. These materials benefit from regular washing in a specialty cleaner as typical household detergents and fabric softeners can inhibit the fabric’s ability to breathe and wick moisture.”
- Effectively cleans and deodorizes activewear, gym clothes, sports uniforms.
- Enhances fabric wicking, allowing clothes to dry faster.
- Recommended for synthetic pieces that need to be washed after each use, ie. bike chamois, running shorts, sports bras, socks, leggings, etc.
Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. Nikwax’s 45-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 45 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, email@example.com.