No Such Thing as Bad Weather with New Reima Fall / Winter 2018 Collection for the US
September 24, 2018
Easy-to-care-for, non-toxic kids apparel just in time for the school year
Vantaa, Finland (September 24, 2018) – As summer comes to an end and children head back to school, don’t let their spirit of exploration and adventure be limited to the indoors. With Reima, the world’s leading premium performance wear brand for active children, they can stay safe, warm and dry even amid unpredictable weather patterns this fall and winter. Weatherproof, functional and durable, Reima’s fall 2018 collection for the US is shipping now to national and regional retailers across the country, and online, including Nordstrom, REI, Backcountry and Paragon Sports.
With over 70 years’ experience, Reima has gained a unique understanding of children – how they move, how they play and what they need. Every Reima product is carefully designed for a specific age and built to last, starting with the design fit to the fabrics and all the way to product features. Founded in Finland, where kids in school are required to spend 3 to 4 hours outside every day, rain, snow or shine and irrespective of temperature, Reima understands the importance of having products that are high performance – highly abrasion resistant, waterproof, breathable, comfortable and safe.
“We’re passionate about kids and committed to keeping them active and outdoors year-round in all weather conditions. With timeless designs and unique, vibrant prints, the newest Reima collection features pieces that are as durable as they are comfortable,” states Matti Lehtovirta, VP International Sales.
A few of the key styles available in the US for fall/winter 2018 include:
Juniors’ Fleece Hoodie, Northern (MSRP $75). Super popular knit fleece sweater with hood is an ideal choice for a mid-layer during active winter outings, and it feels soft against the skin. This soft mélange knit looks like a sweater but performs like a fleece by being both quick-drying yet warm. Elastic rib cuffs and a full-length zip with chin guard makes this a perfect piece to wear alone for cooler temperatures or layered for even colder days.
Reimatec® Winter Pants, Takeoff (MSRP $110). Functional kids’ and juniors’ winter pants. Windproof and breathable material repels water and dirt effectively, and all the seams have been sealed to keep the pants completely waterproof. The waist and suspenders are completely adjustable so they can grow with your little one. And snowlocks at the bottom of the leg keeps snow out and your kids dry.
Reimatec® Winter Jacket, Inari (MSRP $180). Kids’ warm winter jacket is made of windproof and breathable material that is completely waterproof, too! All the seams of this stylish jacket have been sealed waterproof to ensure maximum comfort during fun winter outings, whatever the weather. The longer style can be adjusted at waist and hem for a good, unique fit, if wanted. The detachable hood protects from chilly wind but is safe also when playing outdoors.
Reimatec® Winter Jacket, Wheeler (MSRP $200). Kids’ waterproof winter jacket with plenty of functionality. The technical material is wind- and waterproof, breathable and repels water and dirt. All the seams have been sealed waterproof. Smooth polyester lining eases dressing up and feels comfortable with warm mid-layers. This jacket is especially designed for skiing and thus comes with the ski card pocket on the sleeve, zipper pockets and inner chest pockets and handy loops for head set cords.
View the entire fall/winter 2018 catalog for the US market HERE. As the brand’s awareness and popularity continues to surge in the North American market, retailers are urged to contact Reima to learn more about this unique brand. Please contact firstname.lastname@example.org for US retailer sales inquiries.
Reima® is a leading children’s clothing brand and the only global brand solely dedicated to designing and manufacturing children’s performance active wear. Founded in Kankaanpää, Finland in 1944, Reima Ltd. employs over 400 people and sells products in 37 countries. Reima’s mission is to encourage children to move and play outside, regardless of the weather. With premium apparel and leveraging innovative and sustainable technologies, Reima keeps the youngest consumers dry, comfortable and safe so they can fearlessly explore their world. Learn more at www.Reima.com.