Nocs Provisions and Outdoor Voices Release Summer Ready Collab
September 12, 2023
Limited Edition “Explore Your World” Collection Featuring Custom Binocular Colorway and Artwork
ALPINE MEADOWS, Calif. – September 12, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces Nocs Provisions x Outdoor Voices, a limited edition collection including Nocs’ award-winning Standard Issue Binocular, Nocs x OV Explore Graphic Shortsleeve and Nocs x OV Explore Tote designed by Spencer Pidgeon.
This collaboration is a result of two mission-driven brands coming together and tapping into what they do best: taking classic outdoor gear and apparel and putting a fun spin on it. Nocs is known for its premium, adventure-ready outdoor optics and friendly, eye-catching colorways. Outdoor Voices is a leader in active apparel, best known for iconic technical pieces that look and feel good.
“We are so excited to be working with Outdoor Voices,” said Nocs Provisions Founder and CEO, Chris McKleroy. “We are both driven by the same thing: equipping people with tools and apparel to get out, explore the outdoors and express themselves.”
“Through this collaboration, we aim to unite our communities and encourage embracing the great outdoors while prioritizing our overall well-being,” shared Gabrielle Conforti, the Chief Executive Officer at Outdoor Voices. “Our collective vision is to inspire and ignite a sense of adventure within our communities, fostering a deeper connection with nature.”
The collection includes Nocs’ Standard Issue waterproof binocular in a pastel blue with green eye cups and a focus wheel that compliments the earthy look. The Standard Issue 8×25 waterproof binoculars are ideal for every adventure, from hiking in the mountains to sightseeing in the city. The fully multi-coated lenses and BaK4 roof prisms produce the clearest image, so each view is extra crisp. Completely waterproof (IPX7 certified) and fog proof, the Standard Issue binoculars are made to be taken everywhere. Available today at https://www.outdoorvoices.com/. MSRP: $95.
To accompany the binoculars, a custom graphic was designed by Spencer Pidgeon, a freelance graphic designer and illustrator based in Vancouver, BC. The Outdoor Voices tote and tee feature a frog on a lilypad peeping through the limited edition pair of Nocs, with small pops of pink flowers, light blue binoculars, different shades of green and “explore your world” written at the top.
Nocs products ship in plastic-free, post-consumer recycled boxes printed with soy ink, and since day one Nocs has been a member of 1% for the Planet and also supports numerous non profits including the Feminist Bird Club and Trips for Kids Marin.
About Outdoor Voices:
Outdoor Voices is a recreation brand on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life, we are building a community of Recreational enthusiasts who believe that #DoingThings — moving your body and having fun with friends — is the surest way to a happy and healthy life. For more information about Outdoor Voices, visit www.outdoorvoices.com. Follow Outdoor Voices on Instagram, Facebook, and Twitter @outdoorvoices.
About Nocs Provisions:
High-quality, compact and waterproof optics that are designed for adventure. Nocs Provisions are here to serve the next generation of humans with the goal to disconnect from technology and look deeper in nature. With optics binoculars built to travel, we aim to make the discovery and study of our surroundings simple. Paired with a sense of wonder and curiosity, we believe this will foster understanding and compassion for our planet. Nocs are a tool to be present in the moment and to see the deep interconnectedness of all living things on this earth. It’s time that we return to nature as our source of truth. Learn more at: https://www.nocsprovisions.com/