Nocs Provisions Launches Land & Sea Collection

October 9, 2020

Compact, high-quality binoculars now in a range of gorgeous new colors that reflect visual tones of the California outdoors; Stylish new Tapestry Straps and Photo Rig Smartphone Adapter round out the collection

Truckee, Calif. – Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces its new Land & Sea Collection, a range of colors that reflect Nocs’ California roots and the ethos of finding new ways to deepen experiences in the outdoors.

The Land & Sea Collection, available today at nocsprovisions.com, includes the Nocs 8×25 Standard Issue binoculars in five new colors: Marigold Yellow, Cobalt Blue, Poppy Orange, Granite Gray and Sea Foam Green, as well as the original Nocs colors: Cypress, Flat Earth , and Squid Ink.

The 8×25 Standard Issue is a fan favorite: super compact, high-quality, durable and water- and fogproof at a very approachable $89.95 price, making them the pair of binoculars that will always fit in the rucksack or pocket and are made to take along for any adventure, whether that be on land or sea.

“We’re proud to be launching our first collection of new colors that to us reflects the areas where Nocs are designed to be used,” said Nocs Provisions founder and CEO, Chris McKleroy. “We built Nocs to be the ultimate compact binocular for travel, and it’s always an honor when fans get back to us and let us know that they take Nocs with them wherever they go. The response has been – and continues to be – overwhelmingly positive, and we’re excited to be expanding the line with the Land & Sea Collection.”

As a fun addition to the Land & Sea Collection, Nocs is releasing its new Tapestry Straps, comfy and stylish straps that make the perfect complement to a new pair of Nocs. Woven tapestry motif, easy-to-use and universal attachment points, lifetime warranty, and available in four colorways for $29.95.

Along with the release, Nocs is offering a new Photo Rig Smartphone Adapter, a cool accessory made for capturing perfect photography through your binoculars. The Photo Rig is rugged and durable with an aluminum frame, spring loaded phone clamp, and easily fits in a pocket. The image below is a capture using the new Photo Rig.

Nocs has a strong mission, and has partnered with Trips for Kids Marin, a non profit that provides kids from underserved Bay Area communities with gear and an opportunity to mountain bike. Nocs supports the organization through 1% for the Planet and direct volunteering. Nocs packaging is plastic free, made from post-consumer recycled products and printed with soy ink. Read more about the Nocs Provisions mission and how the brand came to be.

“I started Nocs Provisions to serve the next generation of humans with the goal of disconnecting from technology by helping us discover and study our surroundings,” says McKleroy. “Nocs has been a member of 1% for the Planet since day one, and our products ship in plastic-free, post-consumer recycled boxes printed with soy ink, because we know everything we do matters and impacts the planet. I believe that the more people explore their surroundings, the more they will want to protect them, and that’s a core part of Nocs Provisions’ brand DNA.”

Nocs Provisions Standard Issue 8×25 Features:

  • 8x magnification
  • Fully Multi Coated optics with Phase Coating for edge to edge image clarity
  • IPX7 waterproof certification, submersible for 30 minutes
  • Fogproof – nitrogen filled internal chambers
  • High-impact rubber grip fits in the hand and protects the Nocs (and is inspired by the classic BMX handlebar grips)
  • Bonus: Snap a photo through them, serves as a 400mm camera lens for your phone
  • Lifetime warranty covers all manufacturing defects for life
  • Includes Nocs, drawstring pouch, neck strap, and lens cloth
  • Ships in plastic-free, post-consumer recycled shipper box printed with soy ink

MSRP: $89.95 – available at https://nocsprovisions.com.

Detailed Features:

The Standard Issue is completely waterproof (IPx7 rated) and can be submerged in up to 3.3ft of water for 30 minutes. They are nitrogen injected and o-ring sealed to prevent internal fogging, and are built to take outside in the rain, sleet, snow, and hail, or whatever the weather.

Superb Optics
Authentic Swiss-engineered Bak-4 prims with phase coating, substrate for ultra crisp image transmissions at any time of day. Designed around an oversize eyepiece lens while using a central focusing system and twist-out eyecups, the optical experience is truly best-in-class for a binocular of this size.

Snap a Photo Through Nocs
The Standard Issue is designed for shooting smartphone photos through the eyepiece, as the Nocs serve as the equivalent of a 400mm camera lens. Twist out the eye cups, and hold your phone camera up to the lens to snap a photo.

Natural Grip
Designed to fit in your palm, engineered to protect the product. An iconic design language, unlike any other binocular that has existed before. Patent pending.

Lifetime Warranty
Nocs stands behind their product, and offers a No-Matter-What Lifetime Warranty against product defects. With the goal of getting folks into nature and bringing Nocs to the edges of the earth, they’ve got your back, and encourage folks to take Nocs where no binoculars have gone before.

About Nocs Provisions:

High-quality, compact and waterproof binoculars that are ready for adventure. Nocs Provisions are here to serve the next generation of humans with the goal to disconnect from technology and look deeper in nature. With compact waterproof binoculars built to travel, we aim to make the discovery and study of our surroundings simple. Paired with a sense of wonder and curiosity, we believe this will foster understanding and compassion for our planet. Nocs are a tool to be present in the moment and to see the deep interconnectedness of all living things on this earth. It’s time that we return to nature as our source of truth. Learn more at: https://www.nocsprovisions.com/

Media Contact:

Matt Bennett