Nocs Provisions x Bird Collective: A Collaboration Celebrating Birding

March 17, 2025

Limited-Edition binocular bundles inspired by the Northern Cardinal and Blue Jay with hints of their native landscape

ALPINE MEADOWS, Calif. (March 18, 2025) /ENDURANCE SPORTSWIRE/  – Nocs Provisions, maker of adventure-ready outdoor optics and accessories, today announces its new collaboration with Bird Collective. The partnership formed over shared values of celebrating and protecting our natural environment, while helping support outdoor access for all.

Bird Collective, a Brooklyn-based lifestyle brand, is dedicated to birds and conservation through the design of apparel and accessories that tell their stories. By partnering with nonprofits, they help fund projects that protect bird populations and their habitats.

The limited-edition binocular bundles are available in two styles, the Field Issue and Pro Issue, each featuring a hand-painted speckled design inspired by the eggs of Northern Cardinals and Blue Jays. The woven straps have geometric patterns that echo the native landscapes and habitats where these birds thrive. Together, they create a functional yet stylish product that celebrates the connection between birders and the natural world.

“Partnering with Nocs Provisions has been a natural fit,” said Tina Alleva, Co-Founder of Bird Collective. “Their commitment to outdoor exploration aligns closely with ours. Angie Co, Co-Founder of Bird Collective, added, “Together, we hope this project encourages more people to discover the joy of birding. It’s an activity you can do wherever you are, from the densest cities to the most remote landscapes.”

This partnership builds on a shared history of supporting conservation and increasing access to outdoor spaces, reaffirming both brands’ dedication to empowering diverse communities to connect with nature.

“Bird collective is rooted in what we’ve been about since the beginning,” said Chris McKleroy, Founder of Nocs Provisions. “This collaboration has been an exciting way to create a meaningful product with a strong message for the birding community.”

The limited-edition Nocs x Bird Collective binocular bundles are available exclusively at https://www.rei.com/ (Nocs Provisions x Bird Collective Field Issue 8 x 32 Binoculars and Nocs Provisions x Bird Collective Pro Issue 10 x 42 Binoculars)

Nocs x Bird Collective Media Kit: https://drive.google.com/drive/folders/1AMTo-IlBkIO0K68xCJ3-Ya_vSmpCKX2u?usp=sharing

About Bird Collective

Bird Collective is a lifestyle brand dedicated to celebrating birds and supporting conservation efforts through thoughtfully designed apparel and accessories. Since their founding in 2019, they’ve partnered with nonprofits to fund critical projects, share the stories of birds and ecosystems, and grow an inclusive birding culture. By fostering deeper connections to nature, they aim to inspire action to protect wildlife and biodiversity for future generations. Bird Collective donates a portion of its profits to conservation groups. Learn more at www.birdcollective.com.

About Nocs Provisions:

High-quality, compact and waterproof optics that are designed for adventure. Nocs Provisions are here to serve the next generation of humans with the goal to disconnect from technology and look deeper in nature. With binoculars built to travel, we aim to make the discovery and study of our surroundings simple. Paired with a sense of wonder and curiosity, we believe this will foster understanding and compassion for our planet. Nocs are a tool to be present in the moment and to see the deep interconnectedness of all living things on this earth. It’s time that we return to nature as our source of truth. Learn more at: https://www.nocsprovisions.com.

Media Contact:
Matt Bennett
ECHOS Communications
Matt@echoscomm.com