OIA Board Member Companies Encourage the Industry to Attend Outdoor Retailer
February 10, 2017
Boycotting Outdoor Retailer Show Hurts the Outdoor Industry
February 10, 2017
Dear Outdoor Industry Colleagues,
We applaud OIA members such as REI, Ibex and The North Face and their call for industry unity by attending Outdoor Retailer this July while we work to find a more suitable venue for future shows. Boycotting the show could have a significant negative impact on small- and midsize brands, specialty retailers and nonprofits who depend on the business and inspiration that happens at the show.
As our industry has grown and matured, our voice has gotten stronger and louder. Our messages are reaching a broad audience and having impact with the public and with policymakers. But that impact will dissolve if we don’t stick together now. Boycotting the Outdoor Retailer show will hurt our industry and the credibility we’ve worked so hard to build.
We, the members of the OIA Board of Directors, represent YOU. We hear, understand and share your desire to make impactful statements in support of public lands, not only in Utah but across the country.
That’s why we are asking you to do three things:
- Come to Outdoor Retailer. Show your industry peers that you support and value your business relationships with them.
- Step up to the table, don’t walk away. Join us at Capitol Summit to speak directly with allies and opponents of the public lands issues. Explain why public lands matter to you, your business, your state and the country. Do not abandon the conversation.
- Contact us directly if you want to talk about this more. Our aim is to amplify our collective voice, not to allow it to splinter.
We are working tirelessly with Outdoor Retailer to select a more appropriate venue for future shows, but we are committed to doing the proper due diligence. Thank you for your patience, your passion and your unwavering commitment to one another. Stay tuned for more from OIA and OR about activations and opportunities to engage during the show in July.
Together We Are a Force!
The OIA Board of Directors
REI, REI, EVP/COO
Nemo Equipment, Founder & CEO
Waypoint Outdoor, Co-Founder
PrimaLoft, President & CEO
Pacific Market International (PMI), VP of Stanley
Outdoor Afro, Founder & CEO
Backcountry North, Principal Owner
Osprey Packs, President
Tom’s Shoes, General Manager, America
Wolverine Worldwide, Inc, EVP
Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1,200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org or call 303.444.3353.