Olympians, World Cup Veterans Lead The Way For mountainFLOW at American Birkebeiner

February 14, 2022

(BOULDER, CO – February 2022) /OUTDOOR PORTSWIRE/ – mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, announced today that three-time Olympian Simi Hamilton and six other elite skiers will all use moutainFLOW’s recently released line of non-flouro race wax during this month’s American Birkebeiner, the largest cross-country skiing race in North America.

Founded in 1973 and held in Cable-Hayward, Wisc., the American Birkebeiner draws both recreational and world-class cross country skiers from all over the world and will take place Feb. 23 – 27. Hamilton, who represented the United States at the 2010, 2014 and 2018 Winter Olympics, will serve as the captain of mountainFlow’s team of seven skiers. The team also includes Olympians and World Cup veterans Sophie Caldwell, Erik Bjornsen, Sadie Bjornsen, and Liz Stephen, as well as Sylvan Ellefson and Matt Gelso.

Released in October 2020 after months of rigorous performance testing, mountainFLOW’s Race Wax is the world’s fastest plant-based race wax and incorporates mountainFLOW’s exclusive Ceramic Nanotechnology. It is an extremely hydrophobic and durable wax while also biodegradable and eco-friendly, just like moutainFLOW’s entire line of celebrated wax products.

“The mountainFLOW ethos perfectly embodies the spirit of our 2022 Birkie team: Ski fast on a product that is 100% from the earth and 100% environmentally sustainable while having a kick-ass party of a time,” said Hamilton (below). “That’s the principle that the company was founded on, and every single person on this team fits that goal perfectly. We couldn’t be more excited to be bringing such a fun-loving and talented group of retired professional skiers to an event with so much history and lore in the skiing world. mountainFLOW is making it all possible and we couldn’t be more proud to be representing such an incredible company.”

Launched in 2016 and based in Carbondale, Colo., mountainFLOW won multiple awards at the 2020 Outdoor Retailer Snow Show in Denver and was featured on Season 12 of ABC’s hit program Shark Tank, all due to the company’s innovative line of eco-friendly plant-based waxes and lubes that have revolutionized both the ski and bike industries. In 2020 mountainFLOW also became a certified B-Corporation, and all of the company’s products are also certified bio-based by the USDA.

To learn more about mountainFLOW please visit www.mountainflow.com.

About MountainFLOW

In 2016, we formed mountainFLOW eco-wax with a straightforward mission: provide a simple and eco-friendly way to improve the skiing and biking experience. We soon realized that eco-friendly waxes + bike lubes were a rare commodity.. Our hope is that the everyday skier and biker will make the choice to use a product that works great and is more friendly to our mountain playgrounds.


Media contacts – Meteorite PR | Mike Eisenbrown | Mike@MeteoritePR.com | 440.725.0031