Online-to-Offline Shopping Leader Locally Names Karen Sage as CMO

July 10, 2024

Seasoned Marketing Executive Tasked with Fueling Locally Expansion and Evolution

NEW ORLEANS (July 10, 2024) /OUTDOOR SPORTSWIRE/ – Locally, the leading technology provider bridging online and offline retail serving 1,000 brands and over 47,000 retailers, today named Karen Sage as its first chief marketing officer (CMO), effective immediately. Sage joins the company to further fuel Locally’s expansion as it marks a 12-month growth trajectory to more than $1.8 billion in retail referral sales.

As CMO, Sage is responsible for increasing Locally’s brands’ and retailers’ capacity to grow consumer engagement while propelling sales, reinforcing its leadership as the go-to solution for a best-in class consumer shopping experience.

“Karen’s extensive marketing expertise, deep understanding of the technology sector, and proven track record of success make her an invaluable addition to our team,” said Mike Massey, founder of Locally. “Her vision aligns perfectly with our mission to bridge the gap between brands and local retailers, providing consumers with an unparalleled shopping experience.”

Sage brings more than 20 years of experience in strategic marketing and technology, most recently as CMO at Shipwell where she led successful marketing campaigns increasing brand visibility and customer engagement. Prior to Shipwell, Sage worked for MercuryGate International and Cisco (CSCO) demonstrating a proven track record in driving growth.

“Locally is transforming the retail shopping landscape by streamlining the process for consumers to find their preferred products in nearby stores,” said Sage. “With online sales accounting for 15.4% of total retail sales last year, up from 14.7% in 2022 and 6% in 2014, Locally is at the forefront of this trend. I am excited to collaborate with a world-class team to guide Locally into its next decade of growth.”

With a roster of global premium brands and local retailers, Locally’s proven approach to upgrading the shopping experience is meeting consumers where they are, while boosting sales for both brands and retailers.

With Sage leading marketing, the company is poised to continue its rapid expansion and further solidify its position as a leader in the local shopping ecosystem. Locally’s outdoor, sporting goods and specialty retailers include Dick’s Sporting Goods (DKS), Guitar Center, Fleet Feet, Paragon Sports, PGA Superstore, REI, and Road Runner Sports, among others. Locally also works directly with premier brands such as Big Green Egg, Crocs (CROX), HOKA (DECK), Taylor Quality Guitars and YETI (YETI)

For more information, visit: https://join.locally.com/

About Locally

Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With tech implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 47,000 retailers worldwide and are utilized by more than 60 million shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visit join.locally.com.


PR Contact:

Charlotte Daher de Garcia