onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June
June 1, 2021
Going All in for the Outdoors in Celebration of Great Outdoors Month
Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to onX Backcountry–its newest navigation app–on the onX website for the discounted price of $10 (a $29.99 value). onX Backcountry will donate all of June’s net online proceeds to the Leave No Trace Center for Outdoor Ethics–a nonprofit dedicated to protecting the places recreationists love by teaching people how to enjoy the outdoors responsibly.
onX Backcountry helps outdoor explorers find great adventures, navigate in remote places, and get home safely. Tens of thousands of guidebook and expert-curated adventures and 650,000 miles of trails provide inspiration, while the App’s GPS tools are tailored to the needs of hikers, backpackers, trail runners, and backcountry skiers of all skill levels.
“At onX, our mission is to awaken the adventurer in everyone. We believe that the more people who experience the outdoors, the more likely they are to join us in protecting these special places for the future,” said onX VP of Marketing, Chris Bate. “As a company that encourages public land exploration, we recognize our obligation to advocate for and protect these shared resources, especially as our trails and parks see unprecedented attention. By partnering with Leave No Trace, we aim to educate our growing audience–millions of returning and new recreationists–on how they can reduce the impact they have while exploring our outdoor playgrounds.”
When the pandemic first hit in March 2020, 43% of Americans said they would be doing more outdoor activities than usual. That prediction proved accurate, and over the next few months, hiking participation rose by8.4%, new campers increased five fold, and backcountry ski and snowboard sales grew by 81% and 146% respectively. And it’spredicted that this increase in outdoor recreation will continue.
While new participation has been a boon to the outdoor industry, it hasn’t come without a cost. Leave No Trace estimates that 9 out of 10 people who visit the outdoors don’t understand the impact they have on the land they explore. That adds up, when you consider that Americans take an estimated 13 billion outdoor trips each year. Here are a few examples of that impact, as cited by Leave No Trace:
- It takes an ecosystem 10-30 years to recover when hikers or campers travel off well-established trails.
- Nearly 85% of wildland fires are caused by humans.
- Visitors generate 100 million pounds of waste in our national parks every year.
- Search and Rescue operations occupy thousands of hours of already strained National Park Service time.
“Leave No Trace is thrilled to partner with onX during June as part of Great Outdoors Month,” said Leave No Trace Executive Director, Dana Watts. “Together we can ensure that everyone planning to spend time outside this summer is equipped with the tools and knowledge to protect our natural places.”
Leave No Trace’s education-based philosophy centers around 7 Principles, a framework of minimum impact practices for anyone exploring the outdoors, regardless of how they recreate. onX is proud to partner with Leave No Trace and the following brands to help reduce the impact we all have on the outdoors: 5Point Film Festival, Alpacka Raft, Black Diamond, COROS, Dave & Matt Vans, Deuter, Ortovox, Flylow, Gerber, Headsweats, Heather’s Choice, Klean Kanteen, La Sportiva, Maven, MTCX, Outdoor Prolink, Redarc, SCARPA, Solo Stove, Somewear Labs, Teton Gravity Research, Tincup Whiskey, Wild Barn Coffee, Women Who Hike, Yakima, Yeti Cycles, and Zeal Optics.
All purchases of onX Backcountry for the All in For Outdoors program must occur on the onX website. To learn more about the All In for Outdoors program, visit https://try.onxmaps.com/backcountry-great-outdoors-month
Founded in 2009, onX is a pioneer in digital outdoor navigation, developing software that helps inform, inspire, and empower outdoor recreationists. onX Backcountry, onX Offroad, and onX Hunt make up the company’s suite of apps which are built by explorers for explorers. Because off-the-beaten path experiences are at the heart of what onX does, the company also leads initiatives to protect and expand access to public land and promote stewardship opportunities. Learn more at www.onxmaps.com/about
About onX Backcountry
The newest navigation app in the onX suite, onX Backcountry empowers trailblazers and powder seekers of all levels to find new outdoor experiences and relive old favorites. Unlike other apps on the market, onX Backcountry combines industry-leading GPS tools with expert-curated adventure content. In 2021, an undiscounted annual subscription to onX Backcountry is $29.99. Follow the campaign with #AllInForOutdoors and #onXGreatOutdoors and online at https://try.onxmaps.com/backcountry-great-outdoors-month
About Leave No Trace
The Leave No Trace Center for Outdoor Ethics protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this mission by delivering cutting-edge education and research to millions of people across the country every year. Learn more at www.LNT.org, at www.facebook.com/LeaveNoTraceCenter or on Instagram through @LeaveNoTraceCenter.
onX Media: Lizzie Strazza: email@example.com
Leave No Trace: Ailsa Walsh ailsa@LNT.org