Origin Announces New Partnership with L.L.Bean

March 20, 2019

Origin will build upon L.L.Bean’s dedicated focus on the outdoors.

Whistler, BC March, 2019 – Origin is thrilled to announce it has signed a new partnership with the internationally recognized outdoor brand L.L.Bean. Origin will be advising on L.L.Bean’s overall brand content strategy, as well as the storytelling specific to its iconic hunting and fishing products. Origin will spearhead growing the brand’s presence within the hunting and fishing markets as well as building upon L.L.Bean’s dedicated focus on the outdoors. With the shared mission to inspire and enable people of all walks of life to enjoy the outdoors, the partnership is a natural fit for both Origin and L.L.Bean.

“L.L.Bean has always been grounded in the traditional sports of hunting and fishing, a legacy that began over a hundred years ago with my great- grandfather, Leon Leonwood Bean,” said Shawn Gorman, L.L.Bean’s Executive Chairman of the Board. “We are proud to continue this commitment and look forward to telling our outdoor stories in new and innovative ways with Origin.”

— Shawn Gorman, Chairman of the Board

About L.L.Bean

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. L.L.Bean is a family-owned Maine company led by Executive Chairman, Shawn Gorman, the great-grandson of Leon Leonwood Bean; and Stephen Smith, President and CEO. While its business has grown over the years, the company continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past ten years the company has provided over $30 million to nonprofit organizations. L.L.Bean currently operates 44 stores in 18 states across the United States, along with 28 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.

About Origin

Origin is an outdoor-focused creative, content and marketing agency. Founded over 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a suite of capabilities to the outdoor brands it helps succeed and grow.

“Origin’s mission is to inspire people to play outside. We seek partners that allow us to further that mission in the work we do. There’s no doubt that LL Bean is one of those, and we’re excited to get their story out there.”

— Marie-Josee Legault, Principal + Strategy Director


For more information about Origin, please visit www.originoutside.com, contact MJ Legault at mj@originoutside.com, and follow Origin on LinkedIn, Facebook, Instagram, and, Vimeo.