OROS Names Purple Orange Digital Communications as PR Agency of Record
May 8, 2022
The innovator of zero-bulk insulation will support its technology rollout with a modern PR approach
Portland, OR (April 8, 2022)/OUTDOOR SPORTSWIRE/ – OROS, the innovator of next-generation thermal apparel, is pleased to partner with Purple Orange Digital Communications to manage digital PR strategy and execution on behalf of the brand. Launched in 2013 by co-founders Michael Markesbery and Rithvik Venna, OROS develops and manufactures new technologies that deliver unparalleled warmth without the bulk of traditional insulating materials.
Aerogel, a material created by NASA to insulate in space, is the foundation of OROS’ product innovation and development. In partnership with NASA, OROS devised a revolutionary way to incorporate Aerogel into a pliable foam, SOLARCORE®, that can be embedded in clothing to provide heat with significantly less layering and bulk. Company co-Founders, Michael Markesbery and Rithvik Venna, have been named to Forbes 30 under 30 by bringing a radically different perspective of warmth, function and technology to modern outerwear.
With plans to expand upon the company’s pioneering SOLARCORE® insulation, OROS is excited to tap Purple Orange to lead a full spectrum digital PR to drive awareness of OROS’ “minimal layers, maximum warmth” ethos through media storytelling and search engine visibility. Purple Orange will also apply its blended approach of SEO and PR to drive DTC affiliate revenue of existing OROS products.
“Our mission is to completely redefine what it means to stay warm,” explained Co-founder and CEO Michael Markesbery. “We’ve tapped the best minds in material science to iterate and produce apparel that changes how people approach their daily lives. It seems fitting to support this work with an agency that takes a similar approach to its craft.”
Chris Dickey, Purple Orange Digital Communications Founder and Principal, said of the new partnership, “It’s a breath of fresh air to see OROS branching out and redefining what can be accomplished from a material technology standpoint,” Dickey continued, “We believe in OROS’ vision and are thrilled to help them manifest their brand goals through a modern approach to PR.”
For all OROS media inquiries, please reach out to Sam Morse: firstname.lastname@example.org
About Purple Orange Digital Communications
Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Our professional influences range from publishing, large and small agency work, and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Visit us at PurpleOrange.agency
OROS is a team of experimenters, visionaries, and craftspeople united by a shared vision of a future forged from relentless curiosity and innovation. The OROS founders bring a unique scientific perspective to the outerwear industry. As comfortable in a research lab as they are on the side of a mountain, they leverage emerging NASA technology to develop advanced thermal materials and high performance, low impact apparel that equips humans to experience our world unencumbered. For more information, visit www.orosapparel.com.