ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry
October 15, 2020
The avalanche safety program, which incentivizes consumers to retire their outdated beacons, enters its final season
LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via an incentive program at participating ORTOVOX retailers. After three years of success, the Beacon Retirement Program is now entering its final season and encourages all interested skiers and riders to recycle their equipment before the program ends in Spring 2021.
“A few years back, when ski touring really began to take off in the US, I began to notice a substantial problem with outdated transceivers being sold back into the growing community as more seasoned users updated their equipment. Updating rescue equipment is a good thing and if we could incentivize the retirement of old units, even better. New backcountry skiers and riders are best equipped with the latest available avalanche rescue technology. A ‘vintage’ avalanche beacon should not be a ‘ticket’ into the backcountry,” said Tom Mason, brand manager for ORTOVOX in the U.S. “This is a serious safety concern that must be addressed, particularly as participation in backcountry sports continues to rise. With avalanche education and protection at the core of ORTOVOX values, we knew we needed to take action. From there, the Beacon Retirement Program was born.”
ORTOVOX’S Beacon Retirement Program incentivizes consumers to turn in their old beacons and to replace them with a current model by offering a $75 credit with participating ORTOVOX retailers. Beacons can be traded for a credit towards the ORTOVOX 3+, which is an intuitive, three-antenna digital avalanche transceiver witha digital processor and patented smart antenna technology. Traded beacons will be collected by ORTOVOX and recycled.
Since the Beacon Retirement Program’s launch in 2017, ORTOVOX has removed over 700 out-of-date beacons from the market, thereby playing a substantial role in making the mountains a safer place.
“Along with developing much of the safety equipment that is now considered standard—like transceivers and backcountry-specific backpacks—ORTOVOX also plays a prominent role in the avalanche education community. With the anticipation of one of the busiest backcountry touring seasons ever, ORTOVOX will hold two Avalanche Safety Night events here in the U.S.” says Greg Mears, U.S. inside sales manager for ORTOVOX. “Whether you’re a seasoned backcountry expert or stepping into the backcountry for the first time, it’s important to have the in-depth knowledge about reducing risk and rescuing partners. These Avalanche Safety Nights, along with the ORTOVOX Safety Academy and the Beacon Retirement Program, will help equip all users with necessary knowledge.”
To learn more about the Beacon Retirement Program, please click here.
To learn more about Avalanche Safety Nights, please click here.
For more information, please contact Associate PR Account Manager Maria Brickman at firstname.lastname@example.org.
About ORTOVOX: ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche safety equipment and wool apparel designed specifically for ski touring, freeriding, mountaineering, alpine climbing and alpine touring. Since its founding in 1980, ORTOVOX has stood for a sophisticated approach to protection and comfort in the mountains, characterized by the responsible treatment of people and nature. As pioneers in avalanche safety, ORTOVOX has played a key role in the development of emergency equipment and targeted training measures for mountain sports, with protection as the brand’s most important value. This protective ethos extends to include safe and fair working conditions for its employees, setting the highest standards of animal welfare on the brand’s Tasmanian merino farms and ensuring environmentally friendly manufacturing of its products. www.ortovox.com
Contact: Maria Brickman
970-236-1668 ext. 104