Outdoor Brands And Organizations Come Together To Launch The #RunHikeBike Challenge March 15 – April 15 2022

March 15, 2022

The month-long social campaign encourages a more inclusive outdoors by engaging all communities to celebrate the simple act of getting outside.

Brooklyn, NY (March 15, 2021) /OUTDOOR SPORTSWIRE/ – The In Solidarity Project, a nonprofit aiming to further efforts around diversity, equity, and inclusivity in the outdoor industry, will partner with ten outdoor brands and organizations for the first-ever  #RunHikeBike challenge; starting today and running through April 15th. The goal of the social-driven campaign is to spark an inclusive, online community for participants to accomplish attainable goals set outdoors, from biking to hiking and running.

Originated by Teresa Baker, activist and founder of the In Solidarity Project, the campaign encourages and motivates participants to get outdoors by sharing simple, straightforward pledges of what they plan to do and then documenting when they’ve done it. By sharing images and pledges predominantly through social media, Baker and campaign brand partners aim to foster a sense of community, creating visibility and support that they hope will inspire others to take action as well.

When asked about the campaign, Baker mentioned, “In a time when life feels strained, the outdoors feels like hope to me, and I wanted to share that with others. So, I envisioned bringing people together and inviting them to join with complete strangers across the country in solidarity, purpose, and commitment. #RunHikeBike has no borders, no pressure. This is it; let’s embrace the serenity of nature and encourage others to do the same.”

The Instagram-driven campaign will be tracked through the hashtag #RunHikeBike2022. Participants are encouraged to post a pledge of how they plan to get outside, and then follow up with a post capturing that activity. By tagging #RunHikeBike2022 in their posts (along with tagging any campaign partners, see below), participants may be featured across partner channels and celebrated for their support of the campaign. In addition to accolades and visibility, posts with the tag #RunHikeBike2022 will automatically be entered to win a grand prize of outdoor gear from participating partners.

To learn more and to watch the campaign’s launch video, visit: https://www.insolidarityproject.com/events.

Campaign Partners:

In Solidarity Project

BioLite | @biolite

Marmot | @marmot

Smartwool | @smartwool

Osprey | @ospreypacks

Vasque | @vasquefootwear

Cannondale  | @ridecannondale

People for Bikes  | @peopleforbikes

Inclusive Outdoors | @inclusiveoutdoorsproject

Oiselle | @oiselle.

Running Industry Diversity Coalition | @runningdiversity

At the close of the campaign, one final winner will be randomly chosen to receive:

• (2) pair of Vasque Footwear | @vasquefootwear
• BioLite HeadLamp 330 & 750 | @biolite
• Cannondale Kid Balance Bike | @ridecannondale
• Marmot Sawtooth Sleeping Bag and Teton Sleeping Bag | @marmot
• Smartwool set of run and hike socks | @smartwool
• Osprey Hikelite 26 pack | @ospreypacks
• (2) Oiselle Seattle Shower Anoraks | @oiselle
• (2) Annual National Park Passes gifted from the In Solidarity Project | @insolidarityproject
• People for Bikes bike lights | @peopleforbikes

About In Solidarity Project

In Solidarity Project is a grassroots community of DEI advocates and leaders dedicated to building a better, more inclusive outdoor industry. The group works closely with industry partners on speaking engagements, DEI-focused consulting projects, and ways to activate commitments through The Outdoor CEO Diversity Pledge. For more information visit https://www.insolidarityproject.com/

About BioLite

BioLite is a social enterprise on a mission to empower people and protect the planet through access to renewable energy. The company designs groundbreaking cooking, charging, and lighting solutions for both outdoor enthusiasts and off-grid households in emerging markets. To date, BioLite has enabled over 3.2 million people across sub-Saharan Africa to access safe, reliable energy and avoid over 651,349  tons of CO2 in the atmosphere. It has been the recipient of numerous recognitions, including Popular Science’s Best of What’s New, Fast Company’s Innovation by Design Awards, BusinessWeek’s Most Promising Social Enterprise, and a nomination for Outdoor Retailer’s Inspiration Awards. Headquartered in Brooklyn, N.Y., the company was founded in 2009 by Jonathan Cedar and Alec Drummond. Discover more about BioLite at BioLiteEnergy.com

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Sarah Dziadzio

Purple Orange Communications

sarah.dziadzio@purpleorangepr.com

413.454.1503