Outdoor Market Alliance Gains Momentum with Second Media Show
March 6, 2023
Denver-based Media Show Sees Increased Media Attendance, More Outdoor Brands
March 6, 2023 – DENVER, CO /OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, recently hosted its second Denver Media Show on February 22nd-23rd. Following a successful inaugural media show in September of 2022, this seasonal media preview saw a significant increase in attending editors and journalists interested in new product and gear stories from 45 outdoor and active lifestyle brands.
In an event that Elevation Outdoors magazine called “Worth the Hype”, over 60 media gathered at the OMA headquarters in Lakewood, Colorado. The Denver Media Show has already nearly doubled in the number of attending media and participating brands since September.
“This media show and our retailer market weeks have officially shifted from proven concept to growing success,” said Axel Geittman, president and founding board member of OMA. “Our vision to make this space truly collaborative and beneficial to the vitality of the outdoor market is being realized in just a short time, and the excitement and engagement we’re seeing from our industry is pretty amazing and leading us toward some key partnerships for growth.”
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, the OMA has emerged as a collaborative epicenter amongst outdoor industry brands, sales agencies, and now, media. It’s also a year-round destination for outdoor specialty retailers and their buyers who can now visit and do business with nearly 200 brands in one convenient and permanent location. The OMA has hosted two successful market weeks for its respective retailers, who can visit their brands and sales representatives any day of the year. Its next retailer market week is slated for June 5th-9th, 2023. Retailers and their buyers can learn more here.
The next OMA media show, previewing Spring 2024 outdoor gear, is slated for July 26-27, 2023.
Photo Credit: Michael Olmsted
About Outdoor Market Alliance
Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org