Outdoor Market Alliance Hosting Fourth Denver Media Show

November 8, 2023

Twice Annual Seasonal Media Shows Continue to Thrive at Denver’s Outdoor Industry Hub

November 8th, 2023 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s outdoor industry hub, is set to host its fourth Denver Media Show, February 21-22, at their Lakewood headquarters. Building upon the success of previous media shows, over 50 brands, 50 plus media attendees, and over 15 PR agencies are slated to gather to share new stories and preview gear from the outdoor industry’s most notable companies.

A collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, the OMA has rapidly become a business nexus in the Rockies, hosting market weeks for retail buyers, media shows for editors and journalists, and a year-round destination for its retail partners.

The Denver media show continues to grow season to season, and February will be another opportunity for media to visit with brands efficiently, and to connect with industry peers in a lively atmosphere.

“OMA’s Denver Media Show has become a no-brainer for us as an agency,” said Rachel Popp, co-founder of Big Fish Collective. “The evolution of the event just keeps getting better, and the opportunity to spend time with our community in such an intimate setting is both meaningful and impactful.  The event has also become so turnkey that the efficiencies of set-up, cost,  location, and time with influential media have further secured its foothold in our media events strategy each year.  It’s the only event where the best in outdoor industry PR, brands, and media relations come together, creating the ultimate industry gathering, and our agency always looks forward to being a part of it.”

“Our vision in founding the OMA was for this space to be a collaborative center for the outdoor industry in the Rockies,” said Steve Copeland, president of the OMA. “To see the continued success of this media show has been the perfect evolution of other businesses collaborating within our space to create even more value for our industry as a whole. And in typical outdoor industry fashion, we’re getting work done in a relaxed and fun atmosphere, welcoming more and more of our community with each successive media show.”

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org