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Outdoor Market Alliance Hosts Two Market Weeks in November for Specialty Retailers

November 7, 2022

Second Annual Market Week Series Builds on Success of Summer Market and Small Business Collaboration

November 7, 2022 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its second annual market week series this month. From November 14th-18th and November 28th-December 2nd, the OMA is now offering two Market Weeks, welcoming Rockies regional retail buyers at the OMA spaces in Lakewood to preview new product, merchandise shop assortments, and place purchase orders from one convenient and central location.

Formed in 2020, the Outdoor Market Alliance is an emerging outdoor industry hub, committed to new ways of doing business. Beyond sharing new, modern showroom space, the OMA is a collective of competitive small businesses sharing resources to better serve all customers.

As a year-round destination for outdoor specialty retailers, their buyers can now visit and do business with nearly 200 brands in one permanent Denver location.

“The market weeks are amazingly effective and efficient, as intended,” said Axel Geittmann. “Our retailers are really happy with the convenience, the sole focus on buying, and the ease of meeting with their reps, whether it’s during market week or whenever it works best for them. This is the vision we had for the way forward, and it’s working to serve not only our retailers, but our industry as a whole.”

The OMA also recently hosted a Media Show, where over 35 editors and journalists were able to preview new products and discover new stories from OMA’s resident outdoor and active lifestyle brands.

“We’re excited to host our retail partners again, meeting their convenience even further by opening up two Market Week events,” added Geittmann.

Elastic will be onsite for retailers interested in their collaboration tools for order placing and tracking, visual merchandising, and more.

The Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org