Outdoor & Sports Company Inc. Hires KGPR, Ink as PR Agency For Mountain Equipment, Bridgedale and Hilly Brands
December 7, 2016
Outdoor & Sports Company Inc. (OSC), distributor of Mountain Equipment, Bridgedale and Hilly products, has appointed KGPR, Ink to manage its public relations for all three brands. Effective immediately, KGPR, Ink will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the outdoor and lifestyle marketplace.
“As a result of all three brands coming together to create OSC, the company is poised for significant growth and we feel that the time has come to increase our commitment to the North American market by enhancing our marketing efforts,” said Colin Sanders, Managing Director of OSC Inc. “We’ve known Katy for years and we are excited to be working together to increase awareness for the Mountain Equipment, Bridgedale and Hilly brands.”
OSC Inc. invites existing and new retail dealers to visit the Mountain Equipment Booth #8041 to check out the new 2017 Fall/Winter collection.
About Outdoor & Sports Company:
Outdoor & Sports Company (OSC, Inc.) is a distributor of high quality outdoor brands. Mountain Equipment specializes in designing and marketing technical outdoor clothing and equipment, including GORE-TEX® and down insulated outerwear and a full range of sleeping bags. Bridgedale designs and manufactures technical socks for walking, hiking, mountaineering, running, skiing, and everyday use. Hilly specializes in designing and manufacturing running socks for urban and trail runners.
About KGPR, Ink:
Headed by Katy Gaenicke, KGPR, Ink is a boutique public relations agency specializing in the active lifestyle industry. In addition to Katy’s passion for the outdoors, her years of experience in consumer marketing and media relations is instrumental in brand building for outdoor companies, and at the same time, promoting healthy lifestyles.
To reach the sales manager for Mountain Equipment, Bridgedale and Hilly, retail buyers can contact firstname.lastname@example.org.
OSC Inc. is a wholly owned subsidiary of the Bollin Group Ltd., a UK based company that owns and distributes numerous brands in the UK and around the world.
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