January 9, 2026

PACKFIRE Announces Popfly Partnership

January 9, 2026 /OUTDOOR SPORTSWIRE/ — PACKFIRE, the portable fire pit brand built for adventure, announced a new partnership with Popfly, the creator marketing platform helping outdoor brands connect with trusted creators and streamline collaboration. With Popfly’s technology, PACKFIRE is building an expanded influencer and ambassador program designed to deepen...

January 9, 2026

Test Your Limits with “Survival Saturdays” GAME & FISH TV This January – The Ultimate Destination for Outdoor Adventure

DENVER (January 9, 2026) /OUTDOOR SPORTSWIRE/ – The ultimate test of grit and resilience is happening now on “Survival Saturdays” on GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group. Every Saturday in January, settle in for three hours of streaming...

January 8, 2026

VALLON announces plastic cleanup partnership with CleanHub

Amsterdam (January 8, 2026 /OUTDOOR SPORTSWIRE/ - VALLON, the outdoor eyewear brand, has announced a new partnership with CleanHub to continue its plastic cleanup commitment - pledging 1 kilogram of plastic waste is collected and recycled for every pair of eyewear sold. Rooted in their connection to the outdoors, the...

January 8, 2026

Outdoor Research Introduces New Athlete Glove Team

Seattle, WA (January 8, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Research, the Seattle-based outdoor brand known for its field-tested gear and apparel, announces its Athlete Glove Team—a collective of elite ski and snowboard athletes who trust OR gloves and mitts across competition, filming, freeride, and backcountry environments. Their consistent use throughout...

January 8, 2026

Helen of Troy Reports Sales Decline in Home and Outdoor Sector

Helen of Troy cited continued competition, lower replenishment orders from retailers due to softer demand, and a decrease in club channel sales in insulated beverageware after reporting a 6.7% dip in net sales in the third quarter ended Nov. 30 within its home and outdoor segment, which includes brands Hydro Flask...

January 8, 2026

Scientists find exercise rivals therapy for depression

A large review of studies suggests that exercise can ease depression about as effectively as psychological therapy. Compared with antidepressants, exercise showed similar benefits, though the evidence was less certain. Researchers found that light to moderate activity over multiple sessions worked best, with few side effects. While it’s not a...

January 8, 2026

RVDA Offers Digital and Print Marketing Opportunities to Reach Top RV Dealers

Fairfax, VA (January 8, 2026) /OUTDOOR SPORTSWIRE/ – The RV Dealers Association (RVDA) has released its 2026 media kit and editorial calendar for industry partners who are interested in learning more about the association’s digital marketing and advertising opportunities. The kit, which is available here, contains valuable information on the...

January 7, 2026

Halfpipe gold medalist Aaron Blunck renews partnership with Mainers while vying for fourth Olympic run in Cortina

Portland, Maine /OUTDOOR SPORTSWIRE/ - Mainers, the Maine-based maker of premium cold-weather gloves and mitts, is pleased to announce the renewal of its partnership with three-time U.S. Olympic halfpipe star Aaron Blunck, reaffirming his commitment to elite performance and rugged, dependable gear as he competes through the final qualifying events...

January 7, 2026

CES 2026: FDA eases rules for wearables that avoid medical claims

Fitness trackers, sleep monitors and AI health tools just got a clearer runway in the US. The FDA has introduced new guidance that officially keeps most wellness wearables out of medical device regulation, as long as they steer clear of clinical claims. The announcement came on January 6 during a keynote by FDA Commissioner...

January 7, 2026

Zion National Park To Restrict Large Vehicles This Summer

On an average day in Zion National Park, a backlog of cars snake up a windy road that connects the park’s east and southwest sides. Large tour buses and some RVs can’t fit in one lane on the old, narrow and steep Zion-Mount Carmel Highway, disrupting the flow of traffic...