February 9, 2026

HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner

Oakland, CA (February 9, 2026) /OUTDOOR SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...

February 9, 2026

Ibex Taps Nuyarn® for Next-Generation 3D Knit Sweaters

NEW ZEALAND (February 9, 2026) /OUTDOOR SPORTSWIRE/ - In a move that merges advanced textile engineering with domestic 3D knitting, Ibex has integrated Nuyarn® performance yarn into its new Nautilus Fisherman Sweater. While Nuyarn® is the established technical standard for outdoor baselayers, this product demonstrates the yarn’s versatility in high-end...

February 9, 2026

TRUBAR: Protein Bar Brand Acquired By ETi Gıda For $173 Million Cash

TRUBAR, a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey-based snack company ETi Gıda in an all-cash deal valued at $173 million. ETi Gıda acquired 100% of TRUBAR with no earn-out, according to the companies. The transaction positions TRUBAR to scale further...

February 8, 2026

‘Night owls’ may have worse heart health — but why?

Some people hit their stride in the morning, while others feel most awake and productive at night. But a growing body of evidence suggests that being part of the latter group, the "night owls," could be linked to poorer heart health. Now, a large study published Jan. 28 in the Journal...

February 6, 2026

Royal Robbins wins inaugural CNN Underscored Innovation Award, leads industry in chemical-free mosquito protection

BERKELEY, Calif. (February 6, 2026) /OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor apparel brand whose mission is to feed the soul through nature and adventure, is thrilled to announce that its Amp Lite II Long-Sleeve Performance Shirt, featuring the brand's Mosquito Protection Technology™, has been selected as a winner of the...

February 6, 2026

Visitation Trends Show Huge Discrepancy Among National Parks

National parks are among the nation’s most beloved treasures. With locations stretching from remote Alaska wilderness to an urban downtown, their popularity varies, and many of these 63 parks experienced major changes in visitation last year. Some of them saw massive jumps in visitors, while others took a nosedive, based on preliminary...

February 5, 2026

Marathon Sports Acquires six03 Trail Races and Cranmore Mountain Race

Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race portfolio for 2026. The acquisition includes the full...

February 5, 2026

Own Your Identity.

February 5, 2026 /OUTDOOR SPORTSWIRE/ - The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It´s not only about gaining better vision, but also about understanding yourself more clearly. The campaign transforms the identity into a narrative...

February 5, 2026

Marathon Sports builds trail running platform with acquisition of six03 Trail Races and Cranmore Mountain Race

WALTHAM, Mass. (February 5, 2026) /OUTDOOR SPORTSWIRE/ — Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race...

February 5, 2026

Maine brands Sambob and Flowfold unite to launch limited-edition Sambob x Flowfold Explorer Fanny Pack

Portland, Maine (February 5, 2026) /OUTDOOR SPORTSWIRE/ — Today, Sambob, the outdoor apparel brand known for its functional, sustainable designs, and Flowfold, the Maine-based maker of minimalist, rugged everyday gear handcrafted from recycled materials, proudly announce their collaboration on the new Sambob x Flowfold Explorer Fanny Pack. Blending Sambob’s signature...