New Designs Leave Status Quo Behind with Perfect Balance Between Function and Fashion
LOUISVILLE, Colo., (September, 19 2019) — For Fall 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a new line of fresh designs via its BikeStyle Collection, gear designed to let riders express their love for the ride during everyday life.
“PEARL iZUMi has a long history of making technical gear that helps riders perform on the bike, and our logo is a badge that represents a passion for riding,” said Andrew Hammond, Brand Manager at PEARL iZUMi. “Our BikeStyle collection is a way for riders to carry the power of riding with them wherever they go. Where appropriate we integrate bike specific features, but never at the expense of looking and feeling good off-the-bike.”
The BLVD Merino Vest is a sustainably minded vest that uses recycled Merino wool for additional insulation. The vest is built for both on and off the bike, where it can be used from autumn trail rides to food truck festivals. The Merino wool body retains heat, regulates body temperature, and controls odor. Retailing at $190, the BLVD Merino Vest will become a multi-season favorite in any cyclist’s closet.
The Rove Long Sleeve Shirt brings a technical twist to an autumn classic. This cozy flannel is made from quick drying brushed polyester twill and performs both on the trail and in the pub. This flannel brings comfort, style and warmth together, plus has built-in reflective elements, retails at $80.
Additionally, PEARL iZUMi is outfitting their fans with gear perfect for lazy Sundays or busy Mondays. Adding to the BikeStyle collection PEARL iZUMi will offer a variety of graphic tees, hoodies, jackets, hats and beanies.
The new collection is now on www.pearlizumi.com or at your local PEARL iZUMi dealer. Follow PEARL iZUMi as they Ride More, Do More on Instagram @pearlizumiofficial, on their blog and sign up for the newsletter on their website.
About PEARL iZUMi
PEARL iZUMi was founded on two things: the love of cycling and more importantly, love for future generations. More than 60 years ago a father in Japan created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for cyclists. PEARL iZUMi believes how we live today shapes how future generations ride, which is why they are committed to having a positive impact on cycling through sustainability and environmentally friendly actions. PEARL iZUMi’s world headquarters is rooted in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
Media Contact: Verde Brand Communications, Marisa Dobrot, firstname.lastname@example.org, 970-259-3555 x 123