Reinventing another classic, the Stanley brand is once again bringing innovation to timeless designs
SEATTLE, WA (January 7, 2020) – There’s something about drinking coffee in the great outdoors that just makes it taste better. It’s not the overly-complicated drink order shouted into a drive-thru window, but rather a ritual that includes brewing the coffee over an open fire and enjoying it with the best backdrop. It’s that ritual that Stanley is refining with the introduction of their new Perfect-Brew Pour Over and Legendary Camp Mug for fall 2020. Its camp coffee done right.
“Most people know us for keeping coffee hot. These days we help you brew it too. We’re particularly proud of how great a cup the new pour over makes without filter paper,” explains Eric Shear, Global VP of Stanley. “It just makes a lot of sense.”
As timeless as enjoying a cup of hot coffee in the great outdoors, Stanley’s Legendary Camp Mug (MSRP $20) brings the nostalgia with a healthy dose of innovation. Built like a battleship and marked by classic Hammertone green, the mug comes with a press-fit Tritan™ lid made for easy-sipping, along with a steel handle built to withstand everything. Stanley’s legendary vacuum insulation will keep your coffee hot for 1.5 hours (or cocktail cold for 3 hrs, no judgement), and also comes with a Ceramivac™ finished stainless steel (Go Coffee Mug, MSRP $25) with the same amazing thermals.
Pair the legendary Camp Mug with the Perfect-Brew Pour Over (MSRP $20) for a damn fine cup of pour over coffee. With a stainless steel easy-clean filter there’s no need for disposable filters, and with a simple threaded holder it’s quick to remove, and dishwasher safe. Whether brewing for a crew or just one, the Pour Over accommodates with a 20oz capacity and easily fits atop most Stanley mug and bottles.
The new fall 2020 collection and other Stanley brand products will be on display at the Outdoor Retailer + Snow Show in Denver, January 29-31, 2020 (booth # 42096).
About PMI, Worldwide:
Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under two brands. Their two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old and sold globally. PMI also creates private label products for select global retailers. Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro.
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