Petzl Announces New Sales Leadership for the Rockies

June 1, 2017

Colorado-based Ascension Sales to bolster sales in the Rocky Mountain Territory

SALT LAKE CITY, Utah (June 1, 2017) — Petzl the leader in solution-based verticality and lighting equipment, welcomes Ascension Sales LLC as new sales representation for the Rocky Mountain territory.

Petzl appointed Ascension Sales LLC, a Golden, CO-based agency, to lead its Sport sales representation effective June 1. The firm will cover Colorado, New Mexico, Utah and Wyoming. Principal partners Brad Barlage, Eric Johnson, and Brian Stevenson founded the agency in 2014. It currently represents other brands, including Vasque, Jetboil, Eureka!, bigtruck, Alpine Start and Silva.

“We selected Ascension based on their passion for the activities that we sell to and support. They are authentic end-users and, when you couple that with their strengths as business people in outdoor industry, it’s a real win to add them to the Petzl team,” said Brian Block, Sport Division Manager for Petzl North America. “We feel that Ascension is the best of the best and that their team will be a fit for Petzl for many years ahead.”

Ascension Sales LLC has a collective 50 years experience in the outdoor industry. Their depth of verticality and lighting experience will play a critical role in this new partnership.

“Our agency is honored to represent Petzl. Petzl is a market leader in many categories with innovative products. It is the people and the passion for the sports we serve that make it a true honor to represent Petzl,” said Brad Balage, partner for Ascension Sales LLC. “We’re thrilled to combine our experience in specialty retail with Petzl’s heritage and premium position in the market.”


For over 40 years, Petzl has developed innovative tools and techniques used by those who work and play in the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing, caving, and alpinism. In the professional market, Petzl is a world leader in work-at-height, fire and rescue, and tactical equipment and techniques. A family-owned business, Petzl is committed not only to quality and innovation, but also to giving back to the communities that have made us so successful. For more information, visit www.petzl.com.