Popfly Flips Influencer Marketing on Its Head, Sponsoring One Creator’s Dream Trip

May 26, 2026

Most creator platforms ask brands what they want. Popfly asks creators where they're going.

COSTA MESA, Calif. (May 26, 2026) /OUTDOOR SPORTSWIRE/ — Popfly, the creator platform purpose-built for adventure, announced it will fully fund one creator’s dream trip this summer — and spend the rest of the season working towards getting the rest of them sponsored.

Instead of waiting for a brand to post a brief, creators on Popfly can pitch their trips through the platform and ask for what they need to make it happen: gear, funding or both. Hundreds of adventures are already posted — from kayaking the Oregon coast to overlanding in Colorado and thru-hiking the Appalachian Trail. Brands get a real adventurer going somewhere worth documenting, and content that actually holds up. Creators get what they need to go.

Popfly will select the most compelling adventure posted and fund it outright. No application process. No committee. Just: post your adventure and make us wish we were going too.

The initiative kicks off at the Basecamp Outdoor × Popfly Kick-off Party on May 28th during Outside Days in Denver, where outdoor industry brands and creators can meet face-to-face and start making trips happen.

“The creator economy is worth billions and most of it goes to polished ads that nobody believes,” said Taylor Hoekstra, Founder and CEO of Popfly. “The most compelling brand content always comes from creators who are out there living real adventures. We’re stoked to be building the place where that happens.”

Popfly’s Adventures feature is the only tool in the creator economy purpose-built for this kind of proactive, trip-based sponsorship. Unlike traditional influencer platforms where brands post briefs and wait for creators to apply, Adventures puts the pitch in the creator’s hands. Creators tell their story, ask for what they need, and go looking for the brands that want to be part of it.

Most platforms ask creators to apply. Popfly asks them to dream bigger. To post an Adventure or sponsor one as a brand, visit popfly.com.

About Popfly

Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy. The platform connects outdoor, travel and adventure brands with creators to collaborate on authentic content at scale. From discovery and to execution, payments, and performance tracking, Popfly streamlines every step of your brand‑creator collaboration so you can scale brand momentum and revenue.

For press inquiries, contact popfly@verdepr.com.