Priority Bicycles Teams Up with You Are Not Alone Murals to Raise Awareness and Funds for Mental Health Organization, NAMI-NYC
June 1, 2022
NYC-based bicycle manufacturer launches raffle of four custom-painted bicycles by renowned artists: Dirty Bandits, Jason Naylor, Vexta, Jessie Salinas
New York, NY (June 1, 2022)/OUTDOOR SPORTSWIRE/ –NYC-based Priority Bicycles announces the Priority Delivers Fundraiser in partnership with You Are Not Alone Murals (YANAM) and will direct all proceeds to the mental health organization, NAMI-NYC.
Throughout May, Priority Bicycles rolled out a special initiative in support of Mental Health Awareness Month and YANAM, called Priority Delivers. The team tapped renowned artists – Dirty Bandits, Jason Naylor, Vexta, and Jessie Salinas – to each custom paint a Priority bicycle that was then used to deliver thousands of artist edition postcards with the message “You Are Not Alone” to unsuspecting New Yorkers through a series of group rides. The goal was to spark hope, connection, and conversation about the importance of mental health.
The custom painted bicycles are now the center of the fundraiser where participants can enter to win the rolling works of art. All money raised via this charitable raffle will be donated to NAMI-NYC who offer free services to help families and individuals affected by mental illness.
“Bicycles can naturally play a positive role in mental health, so we are excited to amplify the impact – transforming them into unique canvases that put the ‘You Are Not Alone’ message into motion,” says Connor Swegle, CMO of Priority Bicycles. “With this project, we are able to inspire a conversation around mental health in a creative way that spreads hope in the community.
The raffle begins today and will accept entries through June 17th, each artist bicycle raffle is linked through the Priority Delivers Fundraiser page. Winners will be drawn June 23rd.
“Priority Delivers has created a nice way to have interaction outside, off your phone, off your computer, but in places where we don’t necessarily have murals,” says Annica Lydenberg, Co-Founder You Are Not Alone Murals. “This year, I feel our reach is able to go even wider, and the raffle of the one-of-a-kind artist painted bicycles extends it a step further and helps raise funds for a hard-working, dedicated mental health organization.”
Please visit Priority Delivers for additional information on the collaboration, the raffle of the custom artist bicycles via RallyUp, and more.
About Priority Bicycles
Priority Bicycles is an independent New York-based brand dedicated to making cycling simple for recreational riders with bicycles and accessories that are easy to buy, ride, and maintain. Founded by industry veteran and former software CEO David Weiner, Priority launched as a socially funded company in 2014, with a goal of delivering high quality, low maintenance bicycles, direct to consumer, backed by unmatched customer service. Since the launch, Priority has expanded to models for kids, commuters, and adventurers, become the largest distributor of belt drive bicycles in the country, and is now the market leader for custom-branded bicycles with fleet partnerships worldwide. For more information, visit prioritybicycles.com and follow @ridepriority on Instagram.
About You Are Not Alone Murals
The mental health art project began in 2019 with three Brooklyn murals featuring the phrase “You Are Not Alone” and using a color palette of yellow, black, white, and gray. It has expanded to include 35 murals painted across the United States and abroad. It was founded by long-time friends Annica Lydenberg (Dirty Bandits), art director, lettering artist, and mural painter, and Samantha Schutz, publishing director, mental health advocate, and the author of the critically-acclaimed anxiety disorder memoir, I Don’t Want to Be Crazy. www.YouAreNotAloneMurals.com