Rab, Lowe Alpine Names Names Adam Chamberlain New US Country Manager

March 21, 2023


Louisville, CO (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Adam Chamberlain as its new US Country Manager, putting a proven industry veteran in charge of domestic operations in the United States.

Chamberlain joins the Rab and Lowe Alpine team after five years as a US Sales Manager and the first US-based employee at Norrøna Sport, a Norwegian technical apparel brand. During his more than 20-year career he has also served as the Vice President of Marketing at outdoor gear manufacturer Black Diamond and in various roles with Patagonia, the global outdoor and lifestyle apparel manufacturer.

Chamberlain, who will be based in Louisville, Colorado, was first introduced to the Lowe Alpine line of gear during a summer outdoor education course in Alaska in 1993, which kickstarted a decades-long interest in the outdoors and the performance gear created by Rab, Lowe Alpine, and their parent company, Equip.

“I am honored to join Equip and their exceptional Louisville-based team. Both Lowe Alpine and Rab are brands steeped in outdoor heritage, focused on the demanding requirements of climbers, alpinists and backcountry skiers and embedded in the vibrant core of our community,” Chamberlain said. “The visionaries at Rab and Lowe Alpine have created an inspired and solid foundation, and I’m excited to build an even stronger brand for our devoted US customers and fantastic specialty retailers.”

Chamberlain takes over the US Country Manager position from Jon Frederick, who served in the position for nearly five years and was named Group Marketing Director for Equip UK in February.

“We are excited to have Adam joining the Equip US team. Adam is a respected industry veteran who comes with the unique perspective of managing an international business in the US,” Frederick said. “Adam’s extensive experience in both sales and marketing will help him steer our dynamic Colorado team as they continue their efforts in specialty retail support and consumer engagement.”

About Equip Outdoor Technologies Ltd.

Equip Outdoor Technologies UK Ltd is an international business with the head office based in Derbyshire, UK. We are proud to own both the Rab and Lowe Alpine brands. We design exceptional products to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit sets the foundation for what we do. We are proud to be a certified Climate Neutral Company and a Fair Wear Member since 2020. www.equipuk.com.

Media contact Eric Henderson | Ehenderson@MeteoritePR.com | 307.690.2984 |