Reima Names Momentum Media PR as Agency of Record
July 19, 2018
World’s leading children’s performance clothing brand poised for North American growth
Boulder, Colo. (July 19, 2018) – Reima, the world’s leading premium performance wear brand for active children, announces Momentum Media PR as the US agency of record, effective immediately. Sold in 37 countries worldwide, the Finland-based company has selected Momentum Media PR to help establish, strengthen and grow the brand’s foothold and overall awareness in the North American market, sharing the company’s unique brand story, mission and product news via media relations, experiential events, digital influencers and social media strategy.
“When looking for a partner in the US market, we sought out an agency with strong relationships in both the outdoor and active lifestyle markets. We also wanted a partner with a proven track record of successfully bringing international brands to US consumers with relevancy and credibility,” states Topi Lintukangas, Global Director of Brand and Marketing at Reima. “Not only has the Momentum team done this with other premium brands in the outdoor space, their work opening doors beyond simply the outdoors is what drew us to them.”
Reima is dedicated to kids worldwide, encouraging the discovery in the joys of active movement and time spent outdoors, while providing the highest quality, premium tip-to-toe wardrobe for children, ages 0 to 12. Focusing solely on kids and how they move and play, Reima does not simply take adult apparel and shrink it for the younger consumers. Rather, the 100% non-toxic Reima collection is built with kids – and their rapid growth, rough-and-tumble approach and need for protective clothing that move with them – in mind.
“In a time when #freerange parenting is a hashtag, childhood obesity rates keep climbing, and encouraging kids to be more active continues to be part of the national discussion, we were thrilled when speaking with the Reima team about their plans to support marketing efforts in the US. And with retail partners and distribution plans already underway and in place, our team is excited to begin getting consumers better educated about this amazing brand, their products and their dedication to getting and keeping kids active,” states Alycia Cavadi, President of Momentum Media PR.
Reima joins a curated roster of premium brands that have constituted Momentum Media PR’s client portfolio since 2001. From editorial product placements and brand storytelling to digital PR and influencer programs, Momentum Media PR remains dedicated to sharing the larger business and brand story directly with consumers to develop brand affinity. Momentum works with clients to establish and propel the role of PR in the modern marketing mix, and invests in ways to creatively deliver communications and messaging through the ever-changing ways and channels in which consumers are now getting their information.
Reima® is a leading children’s performance clothing brand. Founded in Kankaanpää in 1944, Reima Ltd. employs over 400 people. The company’s turnover in 2017 was approximately €112 million. Reima sells its products internationally to around 37 countries, and via Finnish Baby Box to 70 countries. Reima’s mission is to ensure that children have the freedom to move and play outside, no matter what the weather. The design principles of Reima® products are functionality, safety, innovation and fresh Finnish design. The clothing is reviewed by the world’s most honest and tough test group: children. Read more at: www.reima.com