ReserveAmerica Forms Strategic Alliance with National Association of State Park Directors
September 7, 2017
Dallas – September 7, 2017 – ReserveAmerica, an industry-leading provider of recreation management solutions, today announced it has formed a strategic alliance with the National Association of State Park Directors (NASPD). Together, the organizations will deliver insights and business intelligence to state park directors, helping them to understand their key audience better and enabling them to attract and bring more people into the country’s state parks.
The organizations recently hosted America’s State Parks annual photo contest through ReserveAmerica.com to build community around the unique moments captured at state parks every year, with contest winners to be announced at the National Association of State Park Directors Conference today, September 7. This alliance will only deepen the relationship and provide another avenue for the NASPD to engage with the outdoor community.
“ReserveAmerica has been a dedicated partner to the outdoor industry for a long time,” said Lewis Ledford, executive director at National Association of State Park Directors. “Through the reach and power of ReserveAmerica.com, we now have access to millions of potential visitors and a stronger marketing reach to drive awareness for our community and donor campaigns and initiatives. We look forward to expanding our alliance with ReserveAmerica.”
ReserveAmerica will work with the NASPD to identify key consumer trends that can be used to broaden their marketing campaigns. This consumer intelligence will be used to promote various state park initiatives and drive donations to support the park environment. The NASPD will also have access to ReserveAmerica’s audience of more than 17 million annual unique visitors[i] to push special announcements and promotions, further driving awareness and expanding the NASPD’s ability to support state entities.
“ReserveAmerica has been an advocate for the national and state park community for decades and has invested significant time and resources into offering the best technology and solutions available to support their growth,” said Gary Evans of ReserveAmerica. “We’re working with our 32 state park partners to help them understand the best avenues for promoting new community initiatives, tapping into new donors and connecting with new audiences. The goal is to be a good marketing partner and encourage more use and donations for the state park community. They are a treasured resource, and we’re committed to their growth and success.”
ReserveAmerica is a leading provider of campsite reservations and park management solutions in North America, facilitating millions of transactions every year. Our comprehensive suite of recreation management technology and marketing solutions power thousands of government-owned and privately-held campground operations and wildlife agencies, enabling them to conveniently connect with outdoor lifestyle enthusiasts around the world. For more information, please visit ReserveAmerica.com and follow us on Twitter.
The National Association of State Park Directors (NASPD) is devoted to helping state park systems effectively manage and administer their state park system. The mission of the Association is to promote and advance the state park systems of America for their own significance, as well as for their important contributions to the nation’s environment, heritage, health and economy. For more information, visit www.stateparks.org.
[i] Figure is based on unique website visits between 1/1/16 and 12/31/16.