RovR Names Industry Veteran Chris Sword CEO

August 9, 2021

(BOULDER, CO) – Industry innovators RovR announced outdoor industry veteran Chris Sword will be joining the company as its new Chief Executive Officer, placing an experienced and accomplished leader in charge of expanding the company’s presence.

Founded in 2016, RovR Products is a successful and ambitious lifestyle brand that crafts premium outdoor consumer products, including the award-winning RollR mobile cooler. RovR founder Tom DeFrancia will assume the position of founder and Chief Innovation Officer as Sword joins the leadership team, and Sword’s hiring comes on the heels of RovR securing its latest round of financing this summer, signifying enormous growth potential for the company.

“We’re thrilled to have closed this last round of financing and with it bring Chris on as CEO. This completes another milestone in RovR’s strong growth and evolution as a business,” De Francia said. “I look forward to working with Chris and our team – and we can’t wait to show our customers what’s next as we continue the RovR tradition of bringing the good times outside, wherever you go, as easily as possible.”

Sword joins RovR after most recently serving as President of BELL+GIRO, the market leader in bike, snow, and powersports helmets. Prior to that, he was President of PEARL iZUMi, one of the cycling industry’s most iconic and beloved brands. Sword also served as the Founder and President of Dynafit and Salewa’s North American subsidiary. In each case he built and led industry-leading teams that drove substantial sales and profit growth during his tenure. He earned his undergraduate degree in Finance at Villanova, and his MBA in Marketing at Duke.

Sword will lead business strategy and growth initiatives for RovR, including how to best capitalize on the company’s recent round of funding and help with efficiency and growth. He’ll oversee the company’s processes and be tasked with scaling the business to meet the growing demand, which includes hiring additional staff to meet the company’s ambitious goals. RovR will be building an industry-leading team with strong experience, serious passion and aligned values who want to help drive engagement and positive impact in the outdoors.

“I’m really excited to join a strong team and innovative fun-loving brand, and play in a space with incredible potential,” Sword said. “RovR began with an exceptionally insightful product solution and quickly leaned on its quirky personality and intimate knowledge of the consumer to build a lifestyle brand. What a great opportunity to help build on the fantastic foundation Tom and team have created.”

To learn more about RovR Products please log onto its website at www.RovRProducts.com

About RovR Products

Founded in 2016 and based in Boulder, Colorado, RovR Products crafts premium coolers and accessories that transport gear from the car to the campsite as quickly and easily as possible. Offering the finest food storage performance available, RovR creates a new standard in the cooler market with all-terrain high-performance wheels and a list of accessories that set them apart from the crowd. Available in the standard or cyclist-friendly BikR, RovR coolers will go easily wherever your adventures take you. www.RovRProducts.com

Media Contacts

Meteorite PR | Eric Henderson| ehenderson@MeteoritePR.com | 307.690.2984