RovR releases the TravelR, the Industry’s Most Versatile Soft Cooler

May 19, 2022

Newest product from the innovative outdoor brand is waterproof, rugged and stylish

(BOULDER, CO – April 2022) /OUTDOOR SPORTSWIRE/ Industry innovators RovR recently unveiled their all-new, burly yet transportable TravelR cooler.  When paired with the KeepR (and IceR) this cooler brings a ton of versatility to your outdoor adventure.  And when you consider SnackR and ChillR accessories, this cooler becomes the most versatile solution on the market.

The TravelR is constructed with waterproof TPU and high density foam, the adventure-ready cooler comes in two stylish colors that feature welded seams and a water/leak proof zipper designed to keep everything from beer to sandwiches cool and close by.

The TravelR fits the bill when talking about functionality and style. With a wide opening on top for easy access, 1” of closed cell high density foam for maximum cooling, and a removable shoulder/sternum strap, hauling a heavy load of food and drinks is a breeze. The innovative construction also features an antimicrobial liner.

The TravelR is a fantastic addition to the RovR line not only due to the places it can go and the features it provides, but also due to its compatibility with the KeepR.  The TravelR can essentially act as a soft shell for the KeepR, where you can place the latter inside the former.

The TravelR is a good reminder there are no small adventures, but only small trips, thanks to its ability to go anywhere.  The waterproof design also makes cleaning a breeze since you’re more than likely to have a TravelR in a sandy, muddy, snowy or dirty environment to keep your items protected from the forces of nature.

“The TravelR completes the vision for the soft cooler family – where a combination of products are sold as a system – and introduces form and function which have never been seen in the cooler category” says RovR Chief Innovator and Founder Tommy DeFrancia. 

About RovR Products

Founded in 2016 and based in Boulder Colorado, RovR launched by creating a new standard in the cooler market with the all-terrain high-performance RollR.  This insightful design, along with purpose-built accessories like the BikR, set us apart from the crowd.  At RovR we build mobility products (including the truly innovative KeepR and TravelR) that help people get outside and have fun.

Media Contacts

Meteorite PR | Eric Henderson| | 307.690.2984