Royal Robbins Debuts Switchform Outerwear for Fall 2020
October 9, 2020
Additional Fall highlights include cozy sweaters and expanded range of sustainable, eco-conscious materials
SAN FRANCISCO, Calif. (October 9, 2020)— Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and convertibility to the next level.
The innovation behind this outerwear line is centered in its functionality. Switchform offers two intentional benefits: it converts easily and transforms into another highly functional piece. Rather than simply being packable, each Switchform jacket in the collection transitions into another item that offers storage for other accessories without sacrificing style and quality.
In the men’s collection, the men’s waterproof parka flips into itself to become a backpack, the waterproof jacket turns into a pillow, and the highly water-resistant men’s Switchform Lite Jacket transforms into a waistpack/cross-body sling bag. For women, there are several key items: a waterproof trench and jacket that both transition into a crossbody bag, and a lighter weight, wind and water-resistant parka that becomes a tote.
Royal Robbins did not forgo the protection or quality of the outerwear for transformative features. These jackets are well built and equipped with innovative outerwear technologies. In the Switchform line, Royal Robbins a C0 DWR finish, which is an environmentally-friendly alternative that eliminates the dispersal of fluorocarbons in the environment. Additionally, a non-silver based odor control treatment lessens the harmful impact to beneficial bacteria in our ecosystem.
Versatility, comfort, and refined style define the Royal Robbins Fall 2020 apparel collection for men and women. Cozy new sweaters for men and women are compressible, packable and ready for any close-to-home adventure or road trip. True to the brand’s heritage, the collection incorporates sustainable and eco-conscious materials– including hemp, organic cotton, TENCEL Modal and Merino wool. By choosing lower impact materials, Royal Robbins reduces the footprint of its products.
For men, new Fall highlights include the soft, naturally odor-resistant Banff Novelty Sweater made from a Merino wool blend, the versatile, eco-friendly Vacationer Hemp Terry Crew made from a blend of hemp, organic cotton, and recycled poly, and the Faroe Island Merino Henley, made from a blend of Merino wool and TENCEL Modal for added softness, quicker drying and improved durability.
For women, the new Merino wool blend Highlands Wrap L/S is the perfect wrap silhouette that offers versatility and style to take you anywhere, while the classic, chunky knit Mystic Canyon Cardi II is supremely cozy and made from a warm, soft, durable wool blend that is machine washable and easy to care for. Another new cardigan is the Urbanesque Sherpa Cardi, which offers breathable Sherpa warmth with an alpine-inspired style featuring a shorter length, crew neck, and stitch detailing on the snap-front placket.
Look for the new Royal Robbins Fall 2020 collection online at RoyalRobbins.com, in one of our stores located in Denver, Modesto, and Berkeley, and in specialty outdoor retail stores across the US.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit www.royalrobbins.com.