SAN FRANCISCO, Calif. (June 6, 2019) — Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal Robbins Hemp Travel Sock collection is the next evolution of travel solutions designed to help active travelers “Go Everywhere®.”
As a company, Royal Robbins’ commitment to the environment and social responsibility stems from the founder’s origins and extends to all aspects of the business today. The company grew out of a passion for building clothing that could stand up to the Robbins’ adventurous lifestyle while honoring and protecting the outdoor environment.
Hemp as a sustainable alternative with natural performance is rapidly growing in the consumer’s mindset and there is no better material for crafting a travel sock than hemp. Hemp yarns are inherently odor resistant, temperature regulating, moisture managing, hard wearing, and comfortable across a variety of climates. Hemp is the most sustainable textile crop the industry has ever encountered; it’s grown primarily with rain water, pesticide free, and its deep root systems promote soil health and prevent erosion.
“At Royal Robbins, we are known for active travel apparel that is versatile and functional with sustainability deeply rooted at its core. Our products enable travelers to go further and longer in seeking new experiences,” said Michael Millenacker, President and Chief Executive Officer of Royal Robbins. “Innovation through hemp for the production of our new sock collection, with designs that are hyper focused on the needs of the active traveler, has created the world’s most sustainable and highest performing travel sock on the market.”
“A travel sock is for those days when your schedule is packed as tight as your bag, and your last thought on the pillow is ‘I can’t believe we left home this morning,’” said Joanne Steinbauer, Royal Robbins Director of Product and Merchandising. “A sock that can step off a plane, walk sun-soaked city blocks, check-in at the hotel, hike to a mountain overlook, and squeeze in a breezy harborside dinner, all in a day.”
The unisex collection of durable, long-wearing socks is designed to meet the rigors of travel with performance and style, and the styles and colorways complement the Royal Robbins apparel line for Spring 2020. The socks are made from a blend of 51-percent hemp, 40-percent recycled polyester, 5-percent Yak for added softness, and 4-percent spandex.
Micro Sock, $16 MSRP
The durable and versatile Micro Sock brings arch support and ventilation in a low profile silhouette. The eco-friendly hemp and yak blend keeps feet comfortable and odor free around the clock, with the bulk of too much sock.
Quarter Sock, $18 MSRP
Made from a sustainable hemp and yak blend, the Quarter Sock offers side mesh ventilation and a channel flex zone at the ankle for a do-it-all sock that breathes, won’t bunch, and sits just above the ankle. The perfect sock for active pursuits in warm climates.
Travel Crew Sock, $20 MSRP
Whether you’re touring a museum or exploring Machu Picchu, the Travel Crew Sock fits your needs. Construction details like the pique cuff and ribbed leg combine with arch support and a deep Y-heel for a truly versatile sock.
Venture Crew Sock, $22 MSRP
Mesh ventilation and Achilles cushioning make the Venture Crew performance travel sock your go-to for long days on your feet, whether you’re catching an overnight train in Japan, or riding the gondola to an alpine hike in Squamish.
Venture Compression Sock, $28 MSRP
This supportive over-the-calf sock adds light compression to a premium, eco-friendly hemp and yak blend. Channel flex zones at the ankle and calf prevent bunching for long lasting comfort while mesh vents increase breathability. Light compression comforts travel-fatigued feet and calves, and supports the body’s natural recovery processes. This should be your go-to sock for long travel days where adventure awaits.
Travel Compression Sock, $26 MSRP
Firm, comfortable, evenly distributed compression combines with soft, odor resistant hemp and yak yarns for a sophisticated and sustainable over-the-calf travel sock. Light compression comforts travel-fatigued feet and calves and supports the body’s natural recovery processes.
Royal Robbins also will offer two Bug Barrier™ sock models with effective, odorless Insect Shield® treatment that repels insects that carry Lyme Disease, Zika, and other insect-borne diseases. Ward off ankle-biting insects with and combine with Royal Robbins’ Bug Barrier pants for ultimate protection against biting bugs. The Bug Barrier™ Venture Crew Sock will retail for $26. The Bug Barrier™ Quarter Sock will retail for $24.
The Royal Robbins Hemp Travel Sock collection will be showcased at Outdoor Retailer Summer Market 2019 in Denver, booth #39023-UL, and Outdoor by ISPO in Munich, Hall B6 booth 202. The new sock line will be available to consumers in Spring 2020.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit www.royalrobbins.com.