Royal Robbins’ Moves Exclusively to 100% Fluorocarbon-Free DWR
June 28, 2017
Royal Robbins leads among U.S.-based brands by eliminating PFC-based DWR treatments throughout its entire collection
SAN FRANCISCO, Calif. (June 28, 2017) — Royal Robbins’ Spring 2018 collection will exclusively feature 100% non-fluorinated “Ec-0 DWR™”: an eco-friendly upgrade with the same waterproof performance features of its predecessor.
Royal Robbins is the first US outdoor brand to eliminate the use of PFC-based DWR treatments by expanding the Ec-0 DWR collection to include all treated outerwear and pants.
“We are committed to Royal’s founding vision of environmental stewardship and social responsibility, first established with his introduction of clean climbing to the United States in 1967 with the Nutcracker climb,” said Michael Millenacker, CEO of Royal Robbins. “We’re excited to push our industry forward in reducing our environmental impact by sourcing only fluorocarbon-free DWR.”
The heritage apparel brand is eliminating fluorocarbon-based DWR treatments throughout its entire collection to combat the negative environmental effects of the toxic by-products that persist in the environment long after the manufacturing process.
“We are putting a stake in the ground. Royal and Liz set a foundation of sustainability and innovation that we continuously strive to build upon,” said Liz Braund, vice president of merchandising and design. “Eliminating the use of PFC-based DWR treatments is about leadership and about pushing the industry forward.”
The earth-friendly outerwear and pant styles, dubbed “Ec-0 DWR”, are designed for milder climates with the functionality and versatility to go from town to trail.
Royal Robbins’ non-fluorinated Ec-0 DWR is available in four women’s and four men’s outerwear styles as well as several pants for both genders. All jackets feature the heritage brand’s “Go Everywhere” aesthetic and are embedded with key performance features like breathability and durability.
Oakham Waterproof Jacket, $109
The sleek Oakham Waterproof Jacket is everything you’d want in a spring shower: lightweight, packable and comfortable. The Oakham features an adjustable hood and is fully waterproof thanks to eco-friendly, non-fluorinated Ec-0 DWR™. Zippered pockets keep your necessities dry while four-way stretch encourages active movement. Bonus: it packs easily into its own hand pocket.
Available in women’s and men’s.
Ostro Wind Jacket, $89
Don’t let sudden weather changes catch you off guard. The Ostro is a lightweight and durable jacket that packs up small. State-of-the-art, non-fluorinated Ec-0 DWR™ technology provides waterproof breathability while ultra-durable, ultra-lightweight CORDURA nylon delivers long-lasting, weather-beating performance. The on-the-go pocket system features zippered hand pockets and internal stow pockets sized to fit large smart phones.
Also available in women’s.
Oakham Waterproof Trench, $149
The Oakham Waterproof Trench takes the original silhouette to new lengths, making it your go-to jacket for cold, fall days. Lightweight and easy to pack, the waterproof breathable trench protects from the elements thanks to its eco-friendly, non-fluorinated Ec-0 DWR™. Four-way stretch allows for active performance while a refined matte finish makes it standout in urban climes.
Men’s Traveler Convertible Jacket, $129; and Women’s Discovery Convertible Jacket, $129
This versatile two-in-one jacket converts from field coat to vest to accommodate your next adventure. The jacket features eco-friendly, non-fluorinated Ec-0 DWR™ technology and bluesign®-approved fabric Discovery Stretch Nylon. The durable, lightweight fabric provides superior stretch for increased range of motion and comfort. Bonus: it’s quick drying and wrinkle resistant.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Fall/Winter line, please visit www.royalrobbins.com