Brunetti will drive strong consumer profitability globally
SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins today named Joseph Brunetti chief financial officer. Brunetti brings with him an extensive background of leading teams in general management, finance, sales, strategic planning and operations to the heritage apparel brand to enhance business operations and profitability.
“I’m excited to welcome such an accomplished executive to the Royal Robbins family,” said Michael Millenacker, CEO of Royal Robbins. “Joe is an essential component to our accelerated growth plans and we look forward to him playing an integral role on our executive leadership team.”
Brunetti served as the US chief operating officer of Specialized Bicycles, 2010 to 2015, where he drove a 65% increase in profit growth. He previously served as chief financial officier at CamelBak, 1999-2008, where he managed rapid growth in excess of 35% per year through the sale of the company to a private equaity firm. He also spent time at Bell Sports Inc. and Giro Sport Design, Inc. where he oversaw finance operations.
“I’ve long respected Royal Robbins’ rich heritage and loyal following,” said Brunetti. “I am excited to join a team with a unique combination of experience and leadership from Michael and Liz [Braund, head of product], deep connection to Liz and Royal Robbins and their values, and incredible energy driving into the future.”
Brunetti is a long time Bay Area resident, having received his MBA at Berkeley (Haas). He is a competitive endurance athlete, with five Ironman triathlons and several marathons on his resumé.
Royal Robbins’ collection of men’s and women’s products can be found in the most respected outdoor and specialty retailers throughout the U.S. and abroad.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality active lifestyle clothing and commitment to environmental and social responsibility, innovation, style, and utility with a connection to the outdoor customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Spring/Summer line, please visit www.royalrobbins.com
Christina Erb LoVullo
Verde Brand Communications